http://www.truenorthcustom.com2013-05-12T22:03:03News and Information from True North Custom Media.en/blog/q1-2013-healthcare-marketing-reportWed, 08 May 2013 13:44:32 GMT/blog/q1-2013-healthcare-marketing-reportMore than 100 healthcare marketers completed the survey, which yielded several interesting findings — including these highlights: While the majority of respondents are planning to use more digital channels/blog/webinar-whats-ahead-for-healthcare-marketingFri, 12 Apr 2013 15:13:36 GMT/blog/webinar-whats-ahead-for-healthcare-marketingDuring the roundtable discussion sponsored by Healthcare Insight and True North, we posed this question to our panel: "What residual impacts do you predict the Patient Protection and Affordable Care Act/blog/shsmd-day-1Thu, 20 Sep 2012 08:45:09 GMT/blog/shsmd-day-1 Inbound marketing content is focused on you. Outbound content is focused on your audience. Smartphones and tablets are here to stay, so consider mobile audiences with ALL of your marketing efforts. Measuring/blog/dma-article-on-printThu, 11 Oct 2012 15:15:36 GMT/blog/dma-article-on-printCheck out the full article, or here’s the 30-second version: Print differentiates. According to the DMA article, “those marketers who still fully embrace traditional marketing tools such as print catalogs/blog/content-marketing-spend-up-to-$40bMon, 05 Nov 2012 09:55:15 GMT/blog/content-marketing-spend-up-to-$40bAccording to the 12th annual industry study from the Custom Content Council and ContentWise, custom content represented 26 percent of marketing, advertising and communications budgets in 2011. Other highlights/blog/insight-advisory-board-commentsSat, 08 Dec 2012 20:29:44 GMT/blog/insight-advisory-board-commentsA recent study from the Society for Healthcare Strategy and Market Development (SHSMD) reflects the uncertainty marketers are feeling as they look ahead to next year—and beyond. The SHSMD survey found/blog/analytics-article-in-shsmd-spectrumSun, 06 Jan 2013 21:55:25 GMT/blog/analytics-article-in-shsmd-spectrumThere is no industry more likely to be affected by analytics in the next five to 10 years than health care, according to Jeanne Harris. And Harris should know, as a senior executive at the Accenture Institute/blog/how-to-reform-your-healthcare-marketing-in-2013Mon, 11 Mar 2013 12:18:26 GMT/blog/how-to-reform-your-healthcare-marketing-in-2013Although the only thing most healthcare experts agree on is the uncertainty that surrounds the future, there’s no doubt that new payment models, integrated delivery systems, and increased access to care/blog/social-media-study-from-shsmdMon, 07 Jan 2013 08:22:37 GMT/blog/social-media-study-from-shsmdThe December 2012 SHSMD study titled "Optimizing the Use of Social Media" found that while most marketers are using social media, only a few are feeling a positive effect. Here are a few highlights from/blog/presentation-pointersTue, 20 Nov 2012 14:41:37 GMT/blog/presentation-pointersHere's a roundup of proven techniques and expert perspective on delivering a presentation that commands an audience (or at least keeps them awake). Everyone loves a good story. This HBR blog post from/blog/shsmd-facts-and-figuresMon, 22 Oct 2012 17:23:08 GMT/blog/shsmd-facts-and-figuresACOs, Primary Care and Medical Homes: The Main Line Experience The 65 and older population totaled 40 million in 2010. It will increase to 55 million in 2020 and to 72 million by 2030. Medicaid enrollment/blog/shsmd-videoWed, 31 Oct 2012 14:55:54 GMT/blog/shsmd-video  -->/blog/tablet-owners-read-digital-magazinesFri, 26 Oct 2012 11:35:09 GMT/blog/tablet-owners-read-digital-magazinesA new comScore study on media engagement shows adoption of digital magazines is rising, with nearly half (40%) of tablet owners reading electronic versions of their favorite publications at least once/blog/university-of-utah-presentationTue, 02 Oct 2012 16:48:16 GMT/blog/university-of-utah-presentationVeteran healthcare PR/marketing executives were recently asked by the Society for Healthcare Strategy and Market Development, “What do you know now that you wish you’d known when you took your first healthcare/blog/true-north-copywriter-selected-to-nih-programWed, 26 Sep 2012 16:50:32 GMT/blog/true-north-copywriter-selected-to-nih-programThe competitive NIH program examines the challenges and opportunities inherent in the process of communicating the results of medical research to the public. Participants leave with a better understanding/blog/how-smartphones-are-changing-healthcareWed, 26 Sep 2012 16:56:21 GMT/blog/how-smartphones-are-changing-healthcareAdd another reason to love that smartphone by your side 16 hours a day: It can keep you healthy. Along with having your email, bank account, and social network just a swipe away, new mobile health apps/blog/shsmd-day-two-key-insightsFri, 21 Sep 2012 09:04:05 GMT/blog/shsmd-day-two-key-insights As healthcare providers, we're never going to get paid better than we are today. We have to manage the resources we have now to prepare for the times ahead. To prepare your marketing team for healthcare/blog/true-north-launches-new-videoMon, 17 Sep 2012 22:48:24 GMT/blog/true-north-launches-new-videoGet to know True North through this animated video offering a glimpse into how we help healthcare marketers Know, Reach, and Drive their audiences to action. Check it out on YouTube and let us know what/blog/a-matter-of-standard-practiceThu, 13 Sep 2012 15:25:41 GMT/blog/a-matter-of-standard-practiceImagine walking into your favorite chain restaurant—and yes, even you foodies out there have to enjoy a McGriddle or Awesome Blossom every once in a while—and finding a completely different menu from the/blog/care-providers-self-insuring-risky-businessThu, 13 Sep 2012 14:34:08 GMT/blog/care-providers-self-insuring-risky-businessA recent article in the Washington Post talked about the relatively new phenomenon of health systems and hospitals aligning with (and sometimes becoming) insurance companies. The article is an interesting/blog/md-news-qa-with-david-blumenthalThu, 13 Sep 2012 14:02:34 GMT/blog/md-news-qa-with-david-blumenthalhttp://www.mdnews.com/video?video=14670/blog/highlights-from-the-2010-custom-content-council-spending-studyThu, 13 Sep 2012 14:01:11 GMT/blog/highlights-from-the-2010-custom-content-council-spending-studyFor more information and to receive a copy of the CCC study, contact True North Chief Marketing Officer Jason Skinner at 800.624.7496, ext. 136 or jskinner@truenorthcustom.com./blog/highlights-from-the-2010-custom-content-council-characteristics-studyThu, 13 Sep 2012 13:58:17 GMT/blog/highlights-from-the-2010-custom-content-council-characteristics-studyFor more information and to receive a copy of the CCC study, contact True North Chief Marketing Officer Jason Skinner at 800.624.7496, ext. 136 or jskinner@truenorthcustom.com./blog/2011-greencare-award-winnersThu, 13 Sep 2012 13:59:36 GMT/blog/2011-greencare-award-winnersThese hospitals and health networks were selected among more than 125 applicants as America’s most green healthcare organizations. We commend this achievement and applaud their efforts to practice environmentally/blog/new-study-consumers-value-custom-contentThu, 13 Sep 2012 13:56:39 GMT/blog/new-study-consumers-value-custom-contentThe findings reinforce the engagement and efficacy of custom content: Awareness of custom media is high: 8 in 10 consumers say they are aware of custom media, either in print or electronically. Consumers/blog/intelligent-relationship-marketingThu, 13 Sep 2012 13:55:36 GMT/blog/intelligent-relationship-marketingIRM illuminates areas of opportunity and growth, eliminates the guesswork from the process of crafting and deploying your strategic messages, and illustrates proof of performance. Click on this link to/blog/md-news-qa-with-newt-gingrichThu, 13 Sep 2012 13:54:06 GMT/blog/md-news-qa-with-newt-gingrichWatch the video on mdnews.com/blog/true-north-creates-viral-video-for-aba-marketing-conferenceThu, 13 Sep 2012 13:52:38 GMT/blog/true-north-creates-viral-video-for-aba-marketing-conferenceWatch it on YouTube:http://www.youtube.com/watch?v=o4HPZ63OREI/blog/cmo-council-study-magazine-readers-prefer-printThu, 13 Sep 2012 12:22:01 GMT/blog/cmo-council-study-magazine-readers-prefer-printHighlights from the study include: 92% of consumers will continue reading hard copies of their magazines. 90% of consumers would choose a printed piece when given a choice of online magazines or e-readers. 67%/blog/ccc-study-shows-marketers-spending-more-on-branded-content-across-all-platformsThu, 13 Sep 2012 12:20:58 GMT/blog/ccc-study-shows-marketers-spending-more-on-branded-content-across-all-platforms Print still dominates the market, with $24 billion spent on print production and distribution and $3.6 billion spent producing other forms of content. Emerging platforms are surging, with spending/blog/new-survey-shows-consumers-and-marketers-agree-custom-content-is-kingThu, 13 Sep 2012 12:19:45 GMT/blog/new-survey-shows-consumers-and-marketers-agree-custom-content-is-kingHighlights of the survey, which illustrate the value that both marketers and consumers place on custom content to deliver relevant information and drive action, include the following: 73% of consumers/blog/md-news-exclusive-coverage-of-ama-delegate-meetingThu, 13 Sep 2012 12:18:09 GMT/blog/md-news-exclusive-coverage-of-ama-delegate-meetingClick here for exclusive coverage of the meeting./blog/true-north-custom-media-wins-five-web-health-awardsThu, 13 Sep 2012 12:16:51 GMT/blog/true-north-custom-media-wins-five-web-health-awardsAnnounced on October 31, the list of True North accolades includes: Gold Award in the Microsite category = HITExchangeMedia.com Silver Award in the E-Newsletter category = Kids Health Line Tip (on/blog/2012-content-marketing-study-releasedWed, 12 Sep 2012 14:30:45 GMT/blog/2012-content-marketing-study-releasedWhile print still captures the majority of money spent on custom media—$23.6 billion—the combination of electronic, video, and other forms reached an all-time high spend of $16.6 billion in 2011, with/blog/branded-content-spending-at-an-all-time-highThu, 13 Sep 2012 12:13:06 GMT/blog/branded-content-spending-at-an-all-time-highHighlights from the 2011 report include: 72% of marketers think branded content is more effective than magazine advertising, compared to 62% who see it as more effective than television advertising. 30%/blog/safe-sound-magazine-from-childrens-mercy-hospitals-and-clinics-wins-gold-awardThu, 06 Sep 2012 15:28:08 GMT/blog/safe-sound-magazine-from-childrens-mercy-hospitals-and-clinics-wins-gold-awardThe custom magazine, produced in collaboration with True North, received top billing in the Specialty Hospitals Newsletter category. Click here to view this award-winning publication./blog/md-news-launches-dynamic-ipad-editionFri, 31 Aug 2012 14:43:06 GMT/blog/md-news-launches-dynamic-ipad-editionThe iPad edition of MD News, redesigned exclusively for tablet users and available for download in the iTunes app store, offers readers: • iPad-exclusive content• sleek, easy-to-navigate design• dual-viewing