In today’s market, doing more with less and having a focused use of marketing dollars are paramount, especially as healthcare marketers have myriad strategies to execute—ranging from service-line growth to brand building, improved perception, increased awareness, education of at-risk populations, and a host of others.
At True North, we provide print and digital marketing strategies that deliver on these objectives in a measurable way.
We provide content marketing solutions for more than 500 hospitals and healthcare systems nationwide. Through consumer marketing, physician communications, and internal communications, we help clients target audiences with a marketing message to move them to action and measure the results.
THE CONTINUUM OF MARKETING AND COMMUNICATION STRATEGY
Our approach to strategy is built around three primary services—modeling, marketing, and measurement—that provide a comprehensive approach to healthcare database marketing and communications. From service line growth to population health management, True North delivers turnkey, data-driven marketing solutions that drive measurable results for hospitals and health systems.
True North provides the healthcare industry with the highest standard of strategic marketing communications with a focus on custom content developed from sound market research, database marketing, and analytics practices.
To be the premier provider of healthcare marketing communications for hospitals, health systems, physicians and payers throughout the country.
- A focus on our customers
- Providing our customers a more strategic partnership
- An emphasis on doing what we do best
- Excellence and urgency in all that we do
- Having the best people in their respective positions
- Open communications to improve our company and client relationships
- Providing a collaborative environment to encourage enhanced results
- Mutual respect for each other
- Maintaining the highest ethical standards
“True North truly understands my strategic objectives and sees me as a partner in making them happen.”
“We have more work to accomplish than we can handle internally, and need a partner like True North with deep experience in the healthcare market.”
“The team at True North is fabulous and very attentive to my needs. Even when I'm not on top of things, I know I can always depend on my team to be on top of them. The product is superior in my opinion, and that is due to the great collaboration we have.”
“We have had many changes to our staff over the 10+ years we’ve worked with True North, but we never lose any momentum because of how well the transitions are handled.”
“I love the fact that we do a minimal amount of work and True North does the rest. We also love our team; our meetings with them never seem like work.”