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true north: 1. the fixed, orienting point in a spinning world that provides clear direction and guides you successfully to a desired outcome.

For more than 25 years, True North Custom has helped marketers navigate challenges and chart a clear path to success. Today, we partner with more than 500 client organizations nationwide to develop fully custom and data-driven content marketing strategies that support growth, retention, and cost-containment. 

Learn more about our content marketing solutions designed exclusively for healthcare and financial organizations.

True North by the Numbers

8 MILLION

households reached each year

250,000

physicians reached each year

30,000

words produced per week by our editorial staff

500+

client organizations nationwide

400

percent growth in digital campaigns over last year

100+

marketing strategists and support personnel on staff

100

physicians interviewed by our writers each month

98

percent overall client satisfaction

45

states covered by our client base

30

percent click to open rate (CTOR) for email campaigns on average—outperforming industry average

25+

years experience in content marketing

25

awards for excellence in marketing

2

certifications in HIPAA and SOC2

1

life changed at a time

Connect Now

For more information on specific True North solutions or to schedule an introductory meeting, contact Chief Marketing Officer Jason Skinner at 423.305.7692 or jskinner@truenorthcustom.com.

Market Smarter: The Art of Marketing Meets the Science of Data Analytics

In today’s market, doing more with less and having a focused use of marketing dollars are paramount, especially as marketers have myriad strategies to execute—from revenue growth and profitability to brand building, cross-sell and upsell programs, and a host of others. At True North, we provide highly targeted print and digital marketing strategies that deliver on your strategic objectives in a measurable way.

Our approach to strategy is built around three primary services—modeling, marketing, and measurement—that close the loop and allow you to target, execute, and measure your programs with unmatched precision.

Our Purpose

We are creative and analytical marketing strategists who are passionate about helping our clients and their customers make smarter decisions and live better lives.

Our Values

We craft engaging content that creates value for clients by connecting their goals with their customers’ interests. Our marketing and communication strategies build trust, generate demand, and deliver exceptional outcomes.

Our Vision

As pioneers in content marketing, we embrace new ways to enrich the reader experience, drive measurable impact for marketing, and help our clients grow their organizations.

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We provide content marketing for clients in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

Take the First Step to Finding Your True North

Discover the many ways we’re delighting clients every day.

Get It Now