true north: 1. the fixed, orienting point in a spinning world that provides clear direction and guides you successfully to a desired outcome.

For more than 25 years, True North Custom has helped marketers navigate challenges and chart a clear path to success. Today, we partner with more than 500 client organizations nationwide to develop data-driven content marketing programs that support growth, retention, and cost-containment strategies. Learn more about our content marketing solutions designed exclusively for healthcare and financial organizations.

True North by the Numbers


households reached each year


physicians reached each year


words produced per week by our editorial staff


client organizations nationwide


percent growth in digital campaigns over last year


marketing strategists and support personnel on staff


percent overall client satisfaction


states covered by our client base


percent click to open rate (CTOR) for email campaigns on average—outperforming industry average


years experience in content marketing


awards for excellence in marketing


certifications in HIPAA and SOC2


life changed at a time

Market Smarter: The Art of Marketing Meets the Science of Data Analytics

In today’s market, doing more with less and having a focused use of marketing dollars are paramount, especially as marketers have myriad strategies to execute—from revenue growth and profitability to brand building, cross-sell and upsell programs, and a host of others. At True North, we provide highly targeted print and digital marketing strategies that deliver on your strategic objectives in a measurable way.

Our approach to strategy is built around three primary services—modeling, marketing, and measurement—that close the loop and allow you to target, execute, and measure your programs with unmatched precision.

Connect Now

For more information on specific True North solutions or to schedule an introductory meeting, contact Chief Marketing Officer Jason Skinner at 423.305.7692 or


My True North team brings valuable insight, comments and additions to my publication. They excel at effectively communicating what they think will benefit my organization based on the team's experience and their intuition. — Marketing Director, Mississippi
Your customer service is wonderful and I am fully convinced that the team there is working for me wholeheartedly. — Marketing Director, Virginia
Everything about True North—the communication, organization, final product, etc. is done well. Everyone was excellent to work with and the process is very smooth—easier and better than it was for me with previous vendor. — VP, Iowa
Your customer service and understanding our local needs is wonderful. — Marketing Director, Arkansas

Our Purpose

We are creative and analytical marketing strategists who are passionate about helping our clients and their customers make smarter decisions and live better lives.

Our Values

We craft engaging content that creates value for clients by connecting their goals with their customers’ interests. Our marketing and communication strategies build trust, generate demand, and deliver exceptional outcomes.

Our Vision

As pioneers in content marketing, we embrace new ways to enrich the reader experience, drive measurable impact for marketing, and help our clients grow their organizations.


We provide content marketing for clients in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

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Discover the many ways we're delighting clients every day.

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