True North Custom Media is a fully integrated media company providing custom media and branded content solutions across multiple platforms. We partner with thousands of healthcare, banking, nonprofit, and other organizations nationwide to produce custom media programs targeting consumers, providers and other key constituents.
We selected the name True North for our company because navigation is a hobby to many of our team members. We see the craft of marketing as a journey, and the destination of any marketing program is success. In much the same way that navigators adjust their course to true or magnetic north, smart marketers monitor the progress of their marketing and communications efforts. They then make adjustments to the course a program is taking based on real-time input—correcting and adjusting for optimal results. At True North, we take pride in helping you reach your goals. To this end, we develop marketing tools that build human relationships and obtain outstanding results for our clients.
At True North, we deliver more than product and services—we provide an experience. Every member of our staff is dedicated to the excellence you expect and deserve in a strategic marketing partner.
Our mission is to be your best resource.
We value having fun, being fair, being socially responsible, and possessing honesty in everything we do.
True North Custom Media is made up of three fully integrated units.
Fully Custom Media Solutions
True North's fully custom unit annually publishes more than 800 custom magazines and newsletters for clients nationwide. These custom media programs serve clients in several industries, including healthcare, banking, nonprofit, arts and education. True North was the first—and is still the only—healthcare publisher that offers 100% custom content to our clients as a matter of standard practice. The patented TrueCustom process takes the guesswork out of developing effective custom magazines and newsletters. By identifying key points in the custom publishing process and providing manageable solutions to vital aspects of production, True North can interface with clients at levels of effectiveness and efficiency that provide measurable results across multiple platforms.
Dynamic Media Solutions
Since 2001, True North's dynamic media unit has been developing and managing digital marketing communication tools to help businesses and associations deepen relationships with clients, prospects, communities and special audiences. True North creates and maintains online media for clients in industries such as healthcare, banking, and education.
Business-to-Business Publishing Solutions
Our business-to-business custom media unit produces highly targeted trade publications throughout the United States and Canada. For more than a quarter century, our B2B unit has published locally focused magazines, each covering a principal industry segment. By targeting the most important local markets, these publications have the ability to reach, with pinpoint accuracy, an audience of sales prospects representing millions of dollars in buying power.
The True North portfolio of business-to-business publications include: