True North Custom Media

We are your best resource.SM
Hdr -insight

Photo -insight

healthcare insight is the nation's most respected and widely circulated magazine for healthcare marketing professionals—reaching virtually every healthcare marketer in America. Insight delivers relevant, engaging perspective about today's issues, trends, and innovations to support marketers in achieving their strategic objectives.


Meet The Minds Behind IRM

  • Insight from Center for Innovation Summit
    Title
    Insight from Center for Innovation Summit
    Description
    True North Custom Media CEO David McDonald shares perspective he gained from attending the Mayo Clinic Center for Innovation Summit
  • Data-Driven Healthcare Decisions
    Title
    Data-Driven Healthcare Decisions
    Description
    True North Custom Media Chief Creative Officer Kevin Tugman discusses the vantage point of making more informed healthcare decisions based on patient data.
  • Moving Forward in Healthcare Transformation
    Title
    Moving Forward in Healthcare Transformation
    Description
    True North Custom Media's Chief Creative Officer Kevin Tugman talks about topics discussed at the Mayo Clinic's recent conference on Healthcare Transformation.
  • Healthcare Transformation Drivers
    Title
    Healthcare Transformation Drivers
    Description
    True North Custom Media CEO David McDonald, fresh from attending Mayo Clinic's Healthcare Transformation conference, talks about the forces behind upcoming changes in health care and healthcare marketing.
  • The Next Level of Healthcare Analytics
    Title
    The Next Level of Healthcare Analytics
    Description
    True North Custom Media CEO David McDonald talks about how healthcare data analytics can deliver a more meaningful marketing strategy for patients.
  • Healthcare Transformation to Affect Marketers' Efforts
    Title
    Healthcare Transformation to Affect Marketers' Efforts
    Description
    Click to watch the video. True North Custom Media CEO David McDonald talks about the growth of data and analytics in healthcare marketing as the healthcare landscape changes with the federal reform act.
  • VariSmart: Redefining 1-to-1 Marketing
    Title
    VariSmart: Redefining 1-to-1 Marketing
    Description
    VariSmart is True North's proprietary platform for Variable Data Personalization or VDP. Designed to strengthen all of your marketing and communication objectives, VariSmart will build brand awareness, drive higher patient volume, influence perceptions, promote key services, strengthen Clinical Relationships, market physicians, educate your community, and increase profits.
  • Marketing Physicians: Carol Kilty
    Title
    Marketing Physicians: Carol Kilty
    Description
    True North Custom Media's Insight magazine recently talked with University of Illinois Medical Center Physicians Relations Specialist Carol Kilty about getting the word out for physicians. Here's what she had to say.
  • Healthcare Marketing Industry Pulse: David Kantor
    Title
    Healthcare Marketing Industry Pulse: David Kantor
    Description
    True North Custom Media's Insight magazine talked with David Kantor, president of Kantor Consulting and immediate past president of SHSMD, about the topics most on healthcare marketers' minds.
  • Healthcare Marketing Today: Michael Kokott
    Title
    Healthcare Marketing Today: Michael Kokott
    Description
    Michael Kokott, KishHealth System assistant vice president of Marketing & Planning, discusses some of the topics covered at the 2011 SHSMD conference, including healthcare reform and social media opportunities in healthcare marketing.
  • Marketing in a Small Community: Ryan Rapier
    Title
    Marketing in a Small Community: Ryan Rapier
    Description
    Ryan Rapier, Director of PR & Marketing at Mt. Graham Regional Medical Center, offers insight on his hospital's print marketing program and how it helps reach the community.
  • Insight Magazine Impressions: Emerson Smith
    Title
    Insight Magazine Impressions: Emerson Smith
    Description
    Medical sociologist Emerson Smith with Metromark® Research talks about his first impression of Insight magazine.
  • Social Media: Emerson Smith
    Title
    Social Media: Emerson Smith
    Description
    Medical sociologist Emerson Smith with Metromark® Research explains how today's social media can be utilized to further community perception of healthcare facilities.
  • Physician-Community Engagement Through Social Media: Stephanie Stephens
    Title
    Physician-Community Engagement Through Social Media: Stephanie Stephens
    Description
    Healthcare marketing journalist Stephanie Stephens shares her thoughts on social media in health care.
  • 2011 SHSMD Conference: Susanna Krentz
    Title
    2011 SHSMD Conference: Susanna Krentz
    Description
    SHSMD conference chair Susanna Krentz talks about the 2011 conference and some of the overarching themes in healthcare marketing today.