True North Custom Media

Consumer Publications

Whether created for your individual hospital or versioned for members of a multiple-facility healthcare system, a fully custom consumer- or member-focused marketing program provides your community with engaging health and wellness and/or service-line content that supports your strategic objectives.

Websites

At True North Custom Media, our team of web designers and developers will work with you to produce a fully custom website that serves as an extension of your brand. Your interactive Internet presence will keep your constituents connected with key service lines, allowing you to capture new leads and focus on converting those leads into new business with the help of customized site metrics.

Service-Line Publications

From cardiovascular care and orthopedics to neurosciences and women's health—and all other areas along your continuum of care—showcase your physicians, techniques, and technology to raise awareness and drive business within a specific area of care.

E-mail Marketing

Enhance your email marketing strategy with a fully custom e-newsletter that delivers dynamic, interactive content and drives users to your website. True North Custom Media e-newsletter programs include a robust reporting function that provides data on open rates, clickthroughs, and other valuable metrics to inform your marketing and communication strategy.

Physician Publications

Generate referrals and deepen relationships with your medical staff through a physician-focused piece featuring high-quality clinical content that spotlights your skilled specialists and state-of-the-art technology.

Mobile Media

Whether your content marketing strategy includes a mobile-optimized website, a fully custom e-newsletter that's smartphone compatible, or a unique mobile application with rich media, True North Custom Media's development team will deliver.

Employee/HR Publications

An employee publication offers your organization’s most valuable asset insight and information about your corporate initiatives, exceptional performers, upcoming events, and other relevant content that builds community and enhances team member satisfaction.

Video

More than 50 percent of the U.S. population—more than 155 million people—will watch online video this year. Capture this audience and add value to your website, social media strategy, and email marketing campaigns with compelling custom videos featuring your physicians, patients, and other representatives in this dynamic, rich media format.

Affinity Publications

A fully custom magazine or newsletter adds tremendous value to your organization's member-benefits and communication strategies, allowing you to promote new products and programs, highlight upcoming events, and deliver relevant news and information to your constituents.

Annual Reports

Whether produced as a stand-alone piece or inserted into an existing publication, True North can provide your readers with a high-quality, sophisticated annual report that communicates your commitment to a healthy community.

We provide a suite of fully integrated print and digital Annual Report products, including:

• Board of Directors and Shareholders Annual Report
• Community Benefits Report
• Service Line Annual Report
• Nursing Magnet Status Annual Report
• Foundation Annual Report

Builder+Architect

Builder+Architect is a business-to-business custom magazine about builders and architects, from builders and architects, and for builders and architects. It spotlights building professionals and innovative businesses within the local markets served. The magazine also features new products, services, and the latest advances that are the critical topics of interest to our targeted readers.

www.builderarchitect.com

Digital Editions

Digital Editions are an eco-friendly companion to existing printed publications. Each digital issue gives you the ability to flip through the pages of the magazine, while providing direct links to a number of websites, email addresses, and valuable resources.

Directories

Showcase your physicians and medical specialists in a high-quality custom publication. A physician directory mailed to your community creates a connection with your medical staff in a compelling editorial package.

Events and Brand Experiences

Extend your organization's brand into the community through live events. These interactive experiences connect your physicians, medical staff, and other team members with prospective customers and referral sources. From educational seminars and health screenings to receptions and other networking opportunities, True North will manage the myriad details and market the event to ensure success.

Financial Publishing

Whether you’re striving to add value to relationships with high-volume customers, promote a new product, or raise brand awareness for your bank or financial institution, a custom publication can achieve your objectives.

Foundation and Fundraising Publications

A recent Readex^® Research survey reports that nearly 70 percent of recipients take some form of action as a result of reading a custom publication—and that includes donating time and/or money to the sponsoring organization. Keep your current and potential donors, alumni, and other constituents up to date on fundraising campaigns, company news, and other key initiatives with a high-quality, engaging custom publication.

GreenCare Awards

Created in collaboration with Strategic Sustainability Consulting and co-sponsored by healthcare insight and MD News magazines, this annual awards program recognizes hospitals, health systems, and physician practices committed to caring for patients—and the planet.

healthcare insight Magazine

healthcare insight is the nation's most respected and widely circulated magazine for healthcare marketing professionals—reaching virtually every healthcare marketer in America. Sponsored by True North Custom Media and shaped by an advisory board made up of thought-leaders in healthcare marketing, insight delivers relevant, engaging perspective about today's issues, trends, and innovations to support marketers in achieving their strategic objectives. View current issue.

HIT Exchange Magazine

HIT Exchange magazine connects healthcare executives who set strategy for their organizations and the IT professionals charged with implementing this strategy throughout their facilities. This exclusive national magazine covers the most salient IT issues, innovations, and trends from both business and technical perspectives.

www.hitexchangemedia.com

LiveWell Community Calendar

The LiveWell Community Calendar is an engaging, cost-effective method to connect with your community all year long. Through compelling content and visually appealing design, the calendar educates current and potential patients about important health issues while keeping your key service lines top of mind.

MD News Network

The MD News Network is America's leading business and practice management media brand exclusively about physicians, from physicians, and for physicians nationwide. Delivered across print and digital platforms, the content within MD News and MDNews.com is designed to provide perspective and context about the most important issues and innovations facing physicians and their practices, as well as hospital executives and other key managers in the healthcare community.

MD News Magazine

MD News is a national-footprint, business-to-business custom magazine delivered to more than 250,000 medical practitioners across America and targeted to local markets. The magazine—which reaches every physician in each market served—profiles physicians, medical staff, technologies, and innovative practices within the local community.

www.mdnews.com

MDNews.com

Updated daily, MDNews.com is a dynamic, interactive website featuring national and local news developed by the award-winning MD News Network editorial staff, as well as original video segments in rich media format and clinical content aggregated from JAMA, the National Institutes of Health, and other leading sources.

MyHealthPublisher e-newsletter

Designed to promote your company and services, steer readers to your website, and enrich your relationship with your community, MyHealthPublisher is an opt-in, branded, health and wellness e-newsletter that is easy to use, dynamic, and cost-effective.

Nursery Notes

From the first precious weeks of pregnancy to a child's first steps and beyond, the Nursery Notes e-communication program allows your hospital to stay connected with expectant mothers and new parents in your community. Featuring a custom e-newsletter, microsite, and other resources, Nursery Notes spotlights your maternity services and serves as the source of helpful advice and caring support when area moms need it most.

Patient Guides/Handbooks

True North Custom Media patient guides and handbooks provide your patients and their family members with important information in a compelling editorial package. This can include your hospital's visiting hours, the cafeteria menu, and other basics along with engaging patient testimonials and timely health and wellness content.

Payer/Health Plan Publications

An engaging, cost-effective method of communicating the benefits of your insurance plan and an active, healthy lifestyle to members, this high-quality, fully custom magazine and newsletter connects with readers to deliver the retention and results you need.

Podcasts

Extend your marketing message online through audio and video resources that deliver dynamic content directly to your target audience. A podcast will complement your custom publishing program and continue the conversation beyond the print edition, attracting and retaining traffic to your website.

Postcards

Enhance your direct-mail strategy with fully custom postcards that promote upcoming events, introduce new members of your medical and executive team, and communicate other key news and information to your target audience. Your fully custom postcard campaign can include variable data personalization (VDP), which allows each recipient's postcard to feature his or her name, organization, and other unique information for heightened engagement and response.

Reprints/E-Prints

A cost-effective way to use information developed for your publication and extend the life of your marketing message, a reprint is original editorial content lifted directly from your custom publication. Whether provided to physicians, distributed at community events, enclosed within new patient packets, or delivered through a direct-mail campaign, custom reprints are professionally produced, high-quality products that are as economical as they are attractive.

ROI Solutions

In an environment of increasingly pressured marketing budgets and increasing competition for desirable consumers, custom media is the ideal medium for engaging targeted consumers to drive business. True North Custom Media offers a suite of tools to measure return on investment (ROI), including downstream revenue tracking, direct-mail readership surveys, reply cards and envelopes, and other resources to capture valuable readership information and illustrate proof of performance.

Social Media

Shape the online conversation by integrating social media connectivity into your marketing and communication initiatives. Whether reaching your audience through Facebook^®, Twitter™, LinkedIn™, and other social connectivity portals, True North Custom Media will collaborate with you to create and maintain an engaging social media strategy.

Themed Publications

Themed publications deliver custom content that aligns with major health observances, seasonal issues, key service lines, and other relevant topics. A themed custom publication can include your orthopedics issue, cardiac care issue, new technology issue, women's issue, men's issue, back-to-school issue, new parent's issue, pregnancy issue, cancer issue, sleep issue, and many more—the possibilities are endless!

Translation Services

If your target audience includes a large bilingual or non-English speaking population, True North Custom Media translation services provide an enagaging, cost-effective way to reach these individuals and reflect your organization's commitment to caring for the community.

Variable Data Personalization

Variable data personalization (VDP) is a powerful, state-of-the-art publishing technology that delivers one-to-one marketing messages to individual members of a target audience. Each marketing piece is customized—including text and imagery that is unique to each recipient—to heighten relevance, engagement, and response.

By personalizing marketing materials to the unique interests, needs, and identity of each individual recipient, you create a stronger connection between consumers and your brand—increasing the ROI of your marketing campaigns.

Versioned Publications

If you are looking for a cost-effective way to reach several target audiences, versioning is a great way of promoting relevant information to the appropriate audience by sharing certain content and design, yet still having pages that are customized for that specific audience.

Mobile Media

Whether your content marketing strategy includes a mobile-optimized website, a fully custom e-newsletter that's smartphone compatible, or a unique mobile application with rich media, True North Custom Media's development team will deliver.

Video

More than 50 percent of the U.S. population—more than 155 million people—will watch online video this year. Capture this audience and add value to your website, social media strategy, and email marketing campaigns with compelling custom videos featuring your customers, executives, and other representatives in this dynamic, rich media format.

Annual Reports

Whether produced as a stand-alone piece or inserted into an existing publication, True North can provide your readers with a high-quality, sophisticated annual report that communicates your commitment to the community.

Podcasts

Extend your marketing message online through audio resources that deliver dynamic content directly to your target audience. A podcast will complement your custom publishing program and continue the conversation beyond the print edition, attracting and retaining traffic to your website.

Social Media

Shape the online conversation by integrating social media connectivity into your marketing and communication initiatives. Whether reaching your audience through Facebook^®, Twitter™, LinkedIn™, and other social connectivity portals, True North Custom Media will collaborate with you to create and maintain an engaging social media strategy.

ROI Solutions

In an environment of increasingly pressured marketing budgets and increasing competition for desirable consumers, custom media is the ideal medium for engaging targeted consumers to drive business. True North Custom Media offers a suite of tools to measure return on investment (ROI), including downstream revenue tracking, direct-mail readership surveys, reply cards and envelopes, and other resources to capture valuable readership information and illustrate proof of performance.

Variable Data Personalization

Variable data personalization (VDP) is a powerful, state-of-the-art technology that delivers one-to-one marketing messages to individual members of a target audience. Each marketing piece is customized—including text and imagery that is unique to each recipient—to heighten relevance, engagement, and response. By personalizing marketing materials to the unique interests, needs, and identity of each individual recipient, you create a stronger connection between consumers and your brand—increasing the ROI of your marketing campaigns.

Versioned Publications

If you are looking for a cost-effective way to reach several target audiences, versioning is a great way of promoting relevant information to the appropriate audience by sharing certain content and design, yet still having pages that are customized for that specific audience.

Websites

At True North Custom Media, our team of web designers and developers will work with you to produce a fully custom website that serves as an extension of your brand. Your interactive Internet presence will keep your constituents connected with key areas of service, allowing you to capture new leads and focus on converting those leads into new business with the help of customized site metrics.