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A Payer’s Perspective

Have questions about payer markets? Join us as we pick the brain of our newest CPR editorial advisory board member, Scott Wilson, public affairs manager for BlueCross BlueShield of Tennessee.
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The Future of Media: A Marriage of Print and Digital

In March 2009, the Custom Publishing Council conducted a survey of 1,000 adult Americans to gauge their feelings on digital media’s increasingly prominent place in our society. In a result that would surprise those trumpeting an imminent digital takeover, only a quarter of those surveyed said they would prefer a world in which newspapers, magazines, and catalogs were available solely in a digital format.
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