TrueCustom is a custom publishing workflow process that ensures systemic integrity and a stress-free publishing experience for your organization. It is designed to deliver success in three key areas of successful custom publishing.

-   Drives deadlines and process accountability within the dynamics of a truly custom publishing environment.
-   Optimizes custom magazines as "good reads," delivering a reader experience that will deepen relationships and deliver results.
-   Focuses on your unique strategic marketing and communications objectives to ensure relevant and appropriate content.

TrueCustom is a custom publishing workflow process that takes the hassle and guesswork out of developing effective custom magazines. By defining key points in the custom publishing equation and assigning manageable solutions to important aspects of the process, True North is able to interface with each client at a level of effectiveness and efficiency that delivers measurable results.

The reason we developed the TrueCustom process is simple. When we assisted in co-founding the Custom Publishing Council (CPC), we came to understand that many of our competitors utilized syndicated publishing processes to alleviate the stress and dysfunction that can result in poorly executed custom publishing scenarios.

Syndicated publishing is meant to be a very streamlined process that discourages extensive client input and reduces confusion. In a syndicated workflow process, the decisions and the deadlines are generally driven by the publisher rather than the client. This publisher-centric approach compromises strategic effectiveness and reader experience.

Fully custom publications require an entirely different set of production dynamics—interaction that is driven by strategic objectives and relationship needs rather than publisher deadlines. That is what TrueCustom does—maximizes strategic effectiveness and reader experience, while delivering workflow accountability.

Necessity truly is the mother of invention. We developed this process to accommodate the multiple demands of custom publishing—strategic client needs, customer satisfaction, and delivery objectives all come together to deliver custom content on time and on budget every issue.

TrueCustom makes the custom publishing process an enjoyable experience for us and for our clients. We have taken the ambiguity out of custom publishing. Our clients know what is expected of them and when, as well as exactly what they can expect from True North. Our process cannot be overemphasized as one of the most compelling reasons True North is your best choice as a custom publishing partner.

For more information, please call 800.624.7496 or e-mail to info@truenorthcustom.com.