 |
A Payer’s PerspectiveHave questions about payer markets? Join us as we pick the brain of our newest CPR editorial advisory board member, Scott Wilson, public affairs manager for BlueCross BlueShield of Tennessee. |
 |
The Future of Media: A Marriage of Print and DigitalIn March 2009, the Custom Publishing Council conducted a survey of 1,000 adult Americans to gauge their feelings on digital media’s increasingly prominent place in our society. In a result that would surprise those trumpeting an imminent digital takeover, only a quarter of those surveyed said they would prefer a world in which newspapers, magazines, and catalogs were available solely in a digital format. |
 |
The Future of Health Care: Eight Practitioner PredictionsThis CPR Insider exclusive features excerpts from Futurescan 2009: Healthcare Trends and Implications 2009–2014, published by the Society for Healthcare Strategy and Market Development (SHSMD) and the American College of Healthcare Executives (ACHE). |
 |
True North: An Extension of Your Marketing TeamIn this issue of CPR, we take an inside look at some of True North’s value-added services through the eyes of a small-town Ohio hospital’s communication production specialist and some our publishing and marketing experts who work to exceed our clients’ expectations every day. |
 |
Social Networking Generates Leads, Closes Sales for MarketersAccording to a social media study for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less. |
 |
PRC Releases 25th Anniversary Consumer Perception StudyProfessional Research Consultants, Inc. recently introduced its special silver anniversary report: “Uncovering 25 Years of the Healthcare Market 1984-2009.” The study features insights regarding the characteristics of healthcare consumers. |
 |
5 Factors to Consider When Allocating Budget DollarsIn tough economic times, marketers are held even more accountable for their budget dollars. To help you identify the best products and partners in which invest, here are key factors to consider when evaluating whether or not a marketing plan or strategic partner is worthy of your budget dollars. |
 |
New Study On Custom Media Shows Higher Impact on Purchasing DecisionsDespite an increasingly diverse group of media sources, a new study shows that Americans’ enthusiasm for custom media has increased since 2005. The national poll, conducted by Roper Public Affairs on behalf of the Custom Publishing Council, showed custom media is a preferred source of information. |
 |
Patient Handbooks are HereTrue North Patient Handbooks are designed to educate patients on a specific service/technique or provide a general guide to hospital services. |
 |
2009 Livewell Community Calendar Now AvailableLooking for an easy way to promote your hospital year round? True North’s exclusive LiveWell Community Calendar will ensure the members of your community are aware of your hospital and any important events all year long. |
 |
Connect with Local Moms through Nursery NotesFrom the first precious weeks of pregnancy to a child’s first steps and beyond, Nursery Notes allows your hospital to stay connected with expectant mothers and new parents in your community. Spotlight your maternity services and be the source of helpful advice and caring support when area moms need it most. |
 |
The Sights and Sounds of SHSMD 2008Couldn’t make it to San Francisco for the 2008 Society for Healthcare Strategy and Market Development’s Annual Conference and Exhibits? Let us bring you up to speed. Here are just a few of the intriguing insights, ideas, and commentary shared by speakers at the conference. |
 |
Survey: Magazines #1 for Action on Healthcare AdsHere’s a formula to make healthcare marketers feel good: magazine readers are much more likely to take action on OTC/DTC advertising when compared to either the general public or with users of any other medium. |
 |
True North Clients Take Home the HardwareTrue North has a track record of entering our clients’ publications for awards and winning. Below is a listing of just a few of our recent award highlights. The Healthcare Marketing Report’s 25th Annual Healthcare Advertising Awards, The Aster Awards, Philly Awards, and The Apex Awards for Publication Excellence... |