“I can truly say that I have come to think of the team I have at True North as an extension of the Marketing Department here at JFK Medical Center. They are always engaging in innovative ideas and ways to implement new marketing initiatives at the hospitals. There is also the flexibility factor. In marketing, things can change on a dime, and True North’s ability to accommodate those changes really makes the difference to me. Not only am I working with a fantastic company, I am working with the best people.”
Testimonials
— Nicole Baxter, JFK Medical Center
“As any healthcare marketer knows, as much as you try to plan, things in hospitals often happen on the fly. True North has demonstrated time and again their ability to live up to their promise of flexibility as it applies to custom publishing and last-minute changes. Their team is always accommodating and agile enough to embrace the changes without sacrificing quality.”
— Melanie L. M. Ziegler, Memorial Hospital of Union County
“I wouldn’t take a competitor’s strategic marketing plan, replace the names and numbers, and call it my own. Then why do that with my community health publication? That’s why I chose True North.”
— Michelle Marsh, Plantation General Hospital & Westside Regional Medical Center
“Our community health magazine, Healthy Directions, has grown to be our primary marketing tool, and we have seen tremendous patient growth as a result of using True North to create a publication that is all our own. For example, inpatient admissions have risen 27%, births have jumped 49%, and the volume of clients in our health-awareness classes has increased 19% in the past four years.”
— James M. Goss, CentraState Healthcare System