At True North, we understand you need a thoughtful marketing partner who understands the challenges you face—and helps you make an impact through meaningful strategies that get results.
Research and White Papers
Research: Q1 2013 Healthcare Marketing Survey Report
Healthcare Insight recently surveyed 100 healthcare marketing executives on channel utilization, budget trends, and other key issues. Find out how your marketing plans and practices compare to peers in this industry report.White Paper: How To Reform Your Healthcare Marketing in 2013
The current healthcare climate offers a prime opportunity for forward-thinking organizations to gain competitive advantage. Find out how in this report, featuring three keys for successful marketing in the new era of healthcare—along with peer perspective on how the Patient Protection and Affordable Care Act is impacting hospital marketing and communication strategies.
Q+A Library
How can I create effective calls to action?
Is print still a relevant part of the marketing mix?
How do direct mail conversion rates compare to digital marketing rates?
How can I provide an Annual Report that people actually want to read?
What are national standards for email performance?
Webinars
Healthcare Marketing Outlook 2013
Healthcare Insight advisory board members from Geisinger Health System, Memorial Health System, and Tift Regional Medical Center share expert perspective on how new payment models, delivery systems, and other reform initiatives are impacting their marketing and communication strategies.
Analytics in Health Care Webinar Series #5: Applied Analytics
This webinar provides real-world examples of how hospitals and health systems are leveraging analytics to gain business intelligence, market insights, and competitive advantage.
Healthcare Insight Magazine
Be a Leader!
- Sending a Clear Message
- Data Analytics: The New Disruptive Innovation in Healthcare Marketing
- Curbing Splitting Habits
- Lots of Life Left in Low Tech
- SHSMD 2012: 35 Fascinating Facts
Best Practices in Branded Content
- Creating Blockbuster Content
- The Daily Data Show
- Tame the Tablet
- Social Media Mayhem
- The Law of the Lever
- Under the Branding Big Top