Today’s healthcare environment requires clear vision to effectively plan, execute, and measure your organization’s business strategies.

To help marketing leaders make the right decisions and demonstrate their impact, our team of data analysts and marketing strategists use a data management platform and best practices in predictive modeling. Our system is helping clients deliver on their business objectives, including:

  • Grow patient volume and revenue
  • Improve profitability and payer mix
  • Support population health management
  • Identify untapped potential within the patient population and market

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For more information on specific True North solutions or to schedule an introductory meeting, contact Chief Marketing Officer Jason Skinner at 423.305.7692 or


The data available through this tool helps to justify its own expense. We use the data for things like events, service line marketing, uncovering marketing opportunities and coming up we will use this for population health management purposes.
It has been an excellent planning tool and has also helped our organization document strong ROI for our printed marketing materials.

Did You Know?

Learn more about our data analytics team and how we can enhance your strategic planning, business development, and marketing/communications efforts.

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