Engaging consumers, building top-of-mind status, and generating profitable service line growth requires a commitment to delivering relevant, engaging content that your target audience wants to read. The results of this inbound approach are remarkable: Visitors to our campaign sites who view three or more pages of content are 10 times more likely to make an appointment.Whether you are building credibility and preference for your brand through print publications written specifically for your target audience, developing infographics to illustrate an idea, or sharing listiciles on social media, content is the key to driving your bottom line.
Leveraging the precision of your print magazine with the digital experience is the most effective way to move consumers through the buying process.
In fact, our research of more than 4,000 healthcare consumers discovered that after receiving a custom publication, the number one action taken was visiting the organization’s website to learn more, complete an assessment, or schedule an appointment.
The solution? A data-driven approach to each and every campaign.
Our content strategists leverage data analytics, data management, and predictive modeling to optimize performance and maximize your return on investment.
With industry standard best practices and benchmarks from 25+ years experience and partnerships with hundreds of clients across the country, we're the ones providing a path from content to real ROI.
Discover how a well-defined content strategy can drive growth for your key service lines.
For more information about specific True North solutions or to schedule an introductory meeting, contact Chief Marketing Officer Jason Skinner at (423) 305-7692 or firstname.lastname@example.org.