In today's market, a successful strategy requires a clear understanding of your business objectives and opportunities for growth.
That means taking a data-driven approach to marketing. At True North, our content strategists leverage data analytics and predictive modeling to optimize performance and maximize your return on investment.
With industry standard best practices and benchmarks from 25+ years experience and partnerships with hundreds of clients across the country, we're the ones providing a path from content to real ROI.
Our REAL ROI and campaign optimization comes from:
- Measuring patient encounters and revenues to determine marketing lift between target and control groups
- Routine monitoring and results measurement based on key performance indicators that align with your business objectives
- A/B testing of our content and digital session duration to ensure campaign effectiveness
- Measuring calls-to-action response, email click-through rates, and volume/duration of website visits
- Call tracking of dedicated phone numbers
- Digital ad campaign performance and email tracking through Google Analytics
Data Management Services
True North's data management services (DMS) enable our strategy and creative teams to guide you in making the right decisions and demonstrating their impact. Our system is helping clients deliver on their business objectives, including:
- Grow patient volume and revenue
- Improve profitability and payer mix
- Support population health management
- Identify untapped potential within your patient population and market
Find out how our data management services can help you plan, execute, and measure custom content strategies with unmatched precision.