Every conversation starts with strategy to ensure the right message reaches the right audience, at the right time, in the right channel—and gets the right results. Here’s our approach to making sure our content strategies connect to your business objectives.

Content is the crux of a successful campaign.

Engaging consumers, building top-of-mind status, and generating profitable service line growth requires a commitment to delivering relevant, engaging content that your target audience wants to read. The results of this inbound approach are remarkable: Visitors to our campaign sites who view three or more pages of content are 10 times more likely to make an appointment.

Whether you are building credibility and preference for your brand through print publications written specifically for your target audience, developing infographics to illustrate an idea, or sharing listiciles on social media, content is the key to driving your bottom line.

Marketing integration is imperative 

Leveraging the precision of your print magazine with the digital experience is the most effective way to move consumers through the buying process.

In fact, our research of more than 4,000 healthcare consumers discovered that after receiving a custom publication, the number one action taken was visiting the organization’s website to learn more, complete an assessment, or schedule an appointment.

If you can’t measure the impact, you won’t tame the marketing beast.

The solution? A data-driven approach to each and every campaign.

Our content strategists leverage data analytics, data management, and predictive modeling to optimize performance and maximize your return on investment.

With industry standard best practices and benchmarks from 25+ years experience and partnerships with hundreds of clients across the country, we're the ones providing a path from content to real ROI.

Content Strategy in Action

Discover how a well-defined content strategy can drive growth for your key service lines.

Download Your FREE Guide

Connect Now

For more information about specific True North solutions or to schedule an introductory meeting, contact Chief Marketing Officer Jason Skinner at (423) 305-7692 or jskinner@truenorthcustom.com.


The data available through this tool helps to justify its own expense. We use the data for things like events, service line marketing, uncovering marketing opportunities and coming up we will use this for population health management purposes.
—Director of Marketing & PR, Illinois
It has been an excellent planning tool and has also helped our organization document strong ROI for our printed marketing materials.
—Assistant VP, New Jersey

Did You Know?

Learn more about our data analytics team and how we can enhance your strategic planning, business development, and marketing/communications efforts.

Are You Effectively Feeding the Content Beast?

At True North Custom, we help you meet the demand for quality content—and demonstrate marketing success—by developing a custom content strategy based on your business objectives.

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