TrueCustom is a custom publishing workflow process. It is designed to drive the deadlines—and accountability in reaching the deadlines—in a truly custom publishing process.

TrueCustom is not the be-all and end-all to a custom publishing scenario—it is a tool that helps deliver accountability at various levels and stages of the custom publishing process. While it has proven to be very functional in the world of healthcare newsletter and magazine publishing, it has shown to be equally effective in other environments. TrueCustom cannot be viewed as the final answer to the custom publishing workflow equation, rather it should be seen as a set of tools that are proven effective in solving myriad workflow issues—a process that can be adapted to any custom publishing scenario.

In syndicated publishing, workflow decisions and deadlines are generally driven by the publisher, rather than the client. Fully custom publications require an entirely different set of production dynamics—interaction that is driven by client needs rather than publisher deadlines. That’s why True North developed TrueCustom. It’s a process people like and desire.

TrueCustom makes the custom publishing process an enjoyable experience for us and for our clients. We have taken the ambiguity out of custom publishing—our clients know what is expected of them and when, as well as exactly what they can expect from True North and when. Our process cannot be overemphasized as the compelling reason True North is your best choice as a custom publishing partner.