According to eMarketer, 60% of healthcare marketers create at least one piece of content each day.
This number paints a clear picture of marketers’ past, present, and future focus: content. In fact, the average marketer invested more in content in 2016 and will continue to increase their content budget in 2017. However, most organizations are leveraging content in an ad hoc fashion that may not tie into their broader business objectives. This is a huge missed opportunity.