true north: 1. the fixed, orienting point in a spinning world that provides clear direction and guides you successfully to a desired outcome.

For more than 25 years, True North Custom has helped marketers navigate challenges and chart a clear path to success. Today, we partner with more than 500 client organizations nationwide to develop fully custom and data-driven content marketing strategies that support growth, retention, and cost-containment. 

Learn more about our content marketing solutions designed exclusively for healthcare.

Market Smarter: The Art of Marketing Meets the Science of Data Analytics

In today’s market, doing more with less and having a focused use of marketing dollars are paramount, especially as marketers have myriad strategies to execute—from revenue growth and profitability to brand building, cross-sell and upsell programs, and a host of others. At True North, we provide highly targeted print and digital marketing strategies that deliver on your strategic objectives in a measurable way.

Our approach to strategy is built around three primary services—modeling, marketing, and measurement—that close the loop and allow you to target, execute, and measure your programs with unmatched precision.

Our Purpose

We are creative and analytical marketing strategists who are passionate about helping our clients and their customers make smarter decisions and live better lives.

Our Values

We craft engaging content that creates value for clients by connecting their goals with their customers’ interests. Our marketing and communication strategies build trust, generate demand, and deliver exceptional outcomes.

Our Vision

As pioneers in content marketing, we embrace new ways to enrich the reader experience, drive measurable impact for marketing, and help our clients grow their organizations.


We provide content marketing for clients in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

Connect Now

For more information on specific True North solutions or to schedule an introductory meeting, contact Chief Marketing Officer Jason Skinner at 423.305.7692 or

True North Custom by the Numbers


households reached


emails sent


words written


patient encounters


postcards sent


pages designed


children sponsored


pints of blood donated


national awards


volunteer hours


images rendered


team charity events


average ROI


software bugs squashed


clients recognized as top hospital marketers


life changed at a time

Are You Effectively Feeding the Content Beast?

At True North Custom, we help you meet the demand for quality content—and demonstrate marketing success—by developing a custom content strategy based on your business objectives.

New Call-to-action