3 Reasons to Consider Social Media Management Software

by Trevor Willingham, Copywriter - 07/25/16

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When it comes to the muddle that is social media, sometimes a content calendar just isn’t enough—that’s where social media management software comes to the rescue.

A 2015 Social Media Examiner survey found that a whopping 96 percent of businesses polled claimed to use social media as a marketing tool, with the majority of marketers are using multiple platforms to push their content. It can be overwhelming to create multiple campaigns for social media platforms like Facebook, Twitter, Snapchat, Instagram, and Pinterest—and uploading those posts during peak user hours can be overwhelming.

While you should always start with a content calendar to organize your campaigns, it’s sometimes simply not enough. That’s where social media management software comes into play. Using this software, you can easily organize, distribute, and measure the success of your content.

If you’re not utilizing software of this type, here are three reasons you should start.

1. Organization 

Sure, there are several ways you can make a content calendar for free using things like Google Calendar or even Google Docs, but these are not built for social media.

Utilizing software that was designed and built with social media in mind can save you a headache when it comes time to organize multiple social campaigns across a plethora of social platforms. From a user-experience perspective alone, you can save time while avoiding headaches.

2. Consistency 

A constant and reliable presence is crucial for any company trying to market themselves in the social realm. Social media scheduling and analytics company Buffer recommends starting with one or two Facebook posts and five or more Twitter posts daily. From there, you can experiment with different amounts of posts and different types of content to see how frequency affects the number of likes or thumbs up, shares or retweets, and comments your posts receive. The key is to remain engaging and useful without being annoying to your followers.  

Using software to plan ahead allows you to make sure content is being posted consistently, even during weekends, after hours, vacations, and events. With this software, you’re able to schedule your posts to be automatically uploaded to your social media platforms. Simply tell it what time of day (or night) you’d like it to go out, and voila, it’s posted. So if you’re trying to reach a group of night owls as they scroll through the latest feed, but don’t want to stay in the office until 10 p.m., social media management software will come in handy.

3. Quality

Social media content can be time-sensitive, and content creators have to be extremely nimble so they can have pre-planned content ready to go while still being able to react to unexpected events.

Social media management software allows you to create content as it comes to mind, and then schedule that content to post at a pre-determined date and time. Once your more general content is prepared, you can focus on the more timely content.

Do you need help creating and managing your social media content? Turn to the contact experts at True North Custom. Jason Skinner, chief marketing officer, can help lead you in the right direction.

Topics: Content Strategy

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