5 Non-Healthcare Podcasts for Marketing & Communication Pros

by Jason Skinner, Chief Marketing Officer - 09/26/18

 

 

podcasts_shutterstock_349993097-1Podcasts have become a leading platform for professional development. Here are a few that make me smarter just about every episode (and make my commute a lot more tolerable).

 

While we’re big fans of health care-focused podcasts like Healthcare Rap and touch point, it always helps to look beyond our industry for inspiration and fresh ideas.

If you find yourself mired in healthcare myopia and curious about how market leaders in retail, technology and other segments are building their brands and acquiring customers, here are five (in no particular order) that won’t disappoint.

The Top

Why you should listen: Hear from top entrepreneurs about how much they sold last month, how they are selling it and what they are selling—all in rapid-fire, 20-minute interviews. The podcast provides a crash course in financial metrics like customer acquisition costs (CAC), churn rate and other key performance indicators. 

My favorite episode so far: “Why Hubspot Spent 1000’s+ Hours on Pricing” (#962 launched on 3/13/18)

Marketing School

Why you should listen: Get 10 minutes of actionable marketing advice every single day, especially in regard to digital marketing tips and trends. 

My favorite episode so far:What Should You Do With Your Keywords That Rank on The Middle of Page 1” (#778 launched on 9/17/18)

The Tim Ferriss Show

Why you should listen: The best-selling author known for The 4-Hour Workweek deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics and tricks that listeners can use. Warning: Some episodes feature salty language. 

My favorite episode so far: “The 3 Critical Rules of Branding” (#269 launched on 10/3/17)

Marketing Over Coffee

Why you should listen: Covering both traditional and new marketing strategies, this weekly discussion is hosted by John Wall and Christopher Penn. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks you can only get from casual conversation outside of the office.

My favorite episode so far: “Lost and Founder by Rand Fishkin” (launched on 4/26/18)

The Turnaround

Why you should listen: Brought to you by marketing software giant Hubspot and formerly known as The Growth Show, this is a podcast about the companies that nearly shuttered their doors, but instead ... they launched an epic turnaround.

My favorite episode so far: “Nintendo” (launched on 3/20/18)

 

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Topics: Healthcare Industry Insights & Trends

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