7 Tips to Boost Your Financial Brand Using Social Media

by Katy Mena-Berkley, Copywriter - 05/11/16

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Find out how online exchanges with your customers, competitors, and colleagues alike can enhance your business.

Thanks to the latest technologies and social media platforms, a constant stream of advice, information, and opportunities to ask questions and converse is at your fingertips 24/7. Follow the tips below from companies who are successfully playing the social media game and embracing opportunities to use online tools to their full advantage to boost business.

1. Be yourself.

Search engine optimization company Moz encourages businesses to up the warm and fuzzy factor by presenting your company not just as a business but as a group of individuals coming together to serve a purpose—people with real lives and interests who like to have fun and give back. Post pictures of your latest employee holiday party or community service project at a local philanthropic organization.

2. Go heavy on the graphics.

The National Credit Union Administration recommends investing in a sleek, eye-catching Website that is interactive and easy to navigate. Incorporate engaging business-related photos, quizzes, and videos to make surfing your page fun and valuable.

Drive your audience to your page by linking to the site via social media messages highlighting current promotions and other need-to-know information.

3. Let customers be your brand ambassadors.

Encourage the people you serve to talk about your business on their personal social media pages. Making positive messages go viral may be as simple as offering a discount or free giveaway to customers who mention your business on Facebook or Twitter and share personal stories about how your products or services have met a need. Bonus points for photos posted to Instagram!

4. Listen up.

Moz recommends following other companies’ social media feeds and jumping in conversations in which your feedback may offer value. You may even choose to share articles or newsfeed items on your page to engage a new audience.

5. Team up.

Partnerships with fellow businesses are powerful ways to connect with like-minded customers. Work together to develop enterprising cross-promotion ideas and share them on your social media pages. Invite your customers to be your fellow business’s customers, and you may exponentially increase each customer base.

6. Update.

Post early and often. Keep customers up to date by sharing the latest news and offering your audience opportunities to engage. There is no hard and fast rule here about how often you should post. Different businesses may utilize a variety of social media platforms. The only way to figure out the formula that works best for your company is through trial and error. See how your customers respond, share, and like the messages you are posting and respond accordingly.

7. Emulate your peers.

When it comes to crafting your social media strategy, there's no need to reinvent the wheel. Here's a list of the top 100 credit unions utilizing social media you can reference for inspiration and best practices.

The social media world is always changing and expanding, so don’t be afraid to try something new!

Learn more about how content can engage and convert prospects to customers. 

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Topics: Digital Marketing

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