Audience Segmentation Made Simple

by Jason Skinner, Chief Marketing Officer - 07/24/15

True North Data Scientist Sam Bussmann shares his expert perspective on this powerful tool to target, market, and measure with precision.

blog-audience-segmentation

In this excerpt from Healthcare Insight Summer 2015, you'll discover how segmentation can be used to build marketing plans and tailor editorial and design to speak to the precise target audience of interest.

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