Eric Silberman, EVP of Business Development

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5 Steps for Smoother Conversions

09/20/17 by Eric Silberman, EVP of Business Development

Topics: Content Strategy

Get patient-facing personnel on board with marketing campaigns, or watch your conversion rate suffer.

After months of hard work, your marketing campaign has gone live. You did the research to capture your unique audience’s attention, agonized over the copy and design, have a tracked phone number in place to measure progress and ROI—but when patients call, the person who answers the phone can’t answer their questions or comes off as clueless.

The last step in the prospect conversion process is often the first time a prospect speaks to a human being—it’s also one of the most important. If the employee your prospect is speaking to isn’t educated about the efforts of the marketing team, then the interaction may tank all your hard work.


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