Hannah Stuart, Copywriter

Recent Posts

Content Marketing Must-Haves for Reaching Millennials

04/18/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Marketing

Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials.

The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.


How to Get Moving on a New Movers Campaign

04/04/18 by Hannah Stuart, Copywriter

Topics: Audience Segmentation & Targeting, Content Marketing

When your hospital or health system wants to reach area newcomers, put these best practices to work.

Each year, 14 percent of Americans move—and some of them are moving into your hospital or health system’s service area. What is your marketing team doing to make sure that you, rather than your competitors, are top of mind for those new movers’ healthcare needs?


3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

03/21/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Content Marketing

Every article or landing page should drive your reader to a goal through a call to action (CTA). If it’s well-crafted, a CTA can boost the rate at which readers take that next step.


Flushing Away Old Content Marketing Myths

02/21/18 by Hannah Stuart, Copywriter

Topics: Content Marketing

“Human attention spans are shrinking” is a refrain that repeatedly shows up in conference presentations, blog posts, and podcasts these days. But will this myth hold up to debunking?


Establishing a Unique Voice: Content Marketing for Children’s Hospitals

01/31/18 by Hannah Stuart, Copywriter

Topics: Content Marketing

For children’s hospitals to establish themselves as a trustworthy resource in the community, they must find their unique voice.


The Psychology of Design in Content Marketing

12/27/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Content Marketing

Content marketing involves much more than words. In fact, researchers at MIT discovered that the brain processes images in as quickly as 13 milliseconds. The key is leveraging proper design psychology to guide users to the decision you want them to make.


Anatomy of a Social Media Meltdown

10/18/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing

When social media marketing misfires, what would your team do?


Social Media: A Key PR Tool

07/31/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Paid Media & Advertising

Social media has changed how PR professionals work. Now it’s time to make it work for you.

The main goal of public relations (PR) is to get your latest information in front of an audience. Whether this audience is comprised of members of the press, potential patients, or any other group, you’re always conveying a message that you have the solution to consumers’ problems. Social media lets you put that news directly in front of your reader, and many platforms provide tools to help you do it more easily and effectively.


3 Ways to Create More Engaging Content

07/05/17 by Hannah Stuart, Copywriter

Topics: Content Strategy

In an overly-saturated media environment, more content isn’t necessarily the answer—more engaging content is.

In a Content Marketing Institute report from 2016, the majority of marketers said their biggest challenge was “creating enough engaging content.” Some content marketers decided the dilemma could be solved by churning out a constant stream of content. 


Finding Your Audience: Geotargeting in Healthcare Marketing

06/07/17 by Hannah Stuart, Copywriter

Topics: Audience Segmentation & Targeting

Audience segmentation in healthcare is no longer just about patient population. Now it can be about location, location, location.

You probably already know how to target personalized ads to specific patient populations based on demographics—now it’s time to apply that to location. Imagine a patient sitting in a competing hospital’s emergency department lobby with a knee injury, waiting hours to be seen, killing time on his smartphone as he waits. What if you could feed that patient an advertisement about your facility’s short ER wait times or your urgent care facility’s capabilities? This scenario is a possibility in today’s high-tech world, thanks to built-in GPS navigation found on most smart devices.


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