Hannah Stuart, Copywriter

Recent Posts


5 Ways to Fight Content Fatigue

07/25/18 by Hannah Stuart, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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A Modern Approach to Urgent Care Marketing

06/27/18 by Hannah Stuart, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

With more consumers turning to urgent care as an alternative to the ER—and sometimes even primary care—here’s what your organization needs to find, engage, and convert new and existing patients.  

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Marketing Healthcare to Men

05/16/18 by Hannah Stuart, Copywriter

Topics: Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

It’s no secret that many men avoid going to the doctor. Here's how healthcare marketers can adapt their methods and messaging to reach them.

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Content Marketing Must-Haves for Reaching Millennials

04/18/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Marketing

Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials.

The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.

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How to Get Moving on a New Movers Campaign

04/04/18 by Hannah Stuart, Copywriter

Topics: Audience Segmentation & Targeting, Content Marketing

When your hospital or health system wants to reach area newcomers, put these best practices to work.

Each year, 14 percent of Americans move—and some of them are moving into your hospital or health system’s service area. What is your marketing team doing to make sure that you, rather than your competitors, are top of mind for those new movers’ healthcare needs?

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3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

03/21/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Content Marketing

Every article or landing page should drive your reader to a goal through a call to action (CTA). If it’s well-crafted, a CTA can boost the rate at which readers take that next step.

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Flushing Away Old Content Marketing Myths

02/21/18 by Hannah Stuart, Copywriter

Topics: Content Marketing

“Human attention spans are shrinking” is a refrain that repeatedly shows up in conference presentations, blog posts, and podcasts these days. But will this myth hold up to debunking?

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Establishing a Unique Voice: Content Marketing for Children’s Hospitals

01/31/18 by Hannah Stuart, Copywriter

Topics: Content Marketing

For children’s hospitals to establish themselves as a trustworthy resource in the community, they must find their unique voice.

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The Psychology of Design in Content Marketing

12/27/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Content Marketing

Content marketing involves much more than words. In fact, researchers at MIT discovered that the brain processes images in as quickly as 13 milliseconds. The key is leveraging proper design psychology to guide users to the decision you want them to make.

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Anatomy of a Social Media Meltdown

10/18/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing

When social media marketing misfires, what would your team do?

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