Jacob Moore, Managing Editor

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Case Study: Tampa General Achieves $24:1 ROI with Consumer Publication

11/29/16 by Jacob Moore, Managing Editor

Topics: Healthcare Case Studies, Content Strategy

With targeted delivery and custom, patient-centered content, Tampa General Hospital grows its patient base by leaps and bounds.

Overview and Objective

Tampa General Hospital (TGH) is a leading academic medical institution, ranked nationally in six specialties by U.S. News & World Report and ranked #1 in Tampa Bay. Already a respected healthcare fixture in Tampa Bay, the hospital has set its sights on growth with numerous Tampa General Medical Group locations in Florida and new healthplexes under construction.

As part of this growth initiative, TGH set out to refresh the organization's public image and connect with patients, both new and existing, in their expanding service area. 

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