Jason Skinner, Chief Marketing Officer

Recent Posts


4 Implications for Healthcare Marketers from FutureScan: 2017-2022

04/24/17 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

CONTINUE READING

3 Ideas from The Hospital Marketing & Consumer Engagement Summit

04/12/17 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

Several of the leading minds in healthcare marketing recently converged in Nashville for the second-annual Hospital Marketing and Consumer Engagement Summit. Here are a trio of ideas that top marketers are talking about.

CONTINUE READING

7 Content Marketing Predictions Worth Paying Attention to in 2017

01/30/17 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy

We’ve combed through piles of prognostications by top marketing pundits to bring you the most compelling — and in our view, the most accurate — projections related to content marketing.

Marketing focus will shift from acquisition to engagement.

In 2017, we’ll need to shift our focus to driving growth within existing audiences—like measuring daily or weekly active users to ensure consistent engagement until conversion. Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.

CONTINUE READING

Digital Marketing Trends in Health Care

01/06/17 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing

Two recent industry reports—the 2017 Digital Marketing Trends in Healthcare report from Geonetric and eHealthcare Strategy & Trends (n = 170) and the 2017 State of Digital Marketing in Healthcare from Greystone.net and Klein & Partners (n = 230)—offer glimpses into how marketers are adopting the tools to automate, measure, and optimize their strategies.

CONTINUE READING

The Modern Marketing Trifecta: Paid, Earned, and Owned Media

11/15/16 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Paid Media & Advertising

When your goals involve patient engagement and acquisition, it takes three to make a thing go right. Make sure you’re considering these media categories when planning your marketing strategy and budget.

CONTINUE READING

Case Study: Barton Health Grows Orthopedics with Data-Driven Marketing

11/11/16 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Healthcare Case Studies

Community hospital generates nearly 1,000 orthopedic procedures—and $8.5:1 ROI—by leveraging CRM data to drive an integrated service line campaign.

Overview and Objectives

CONTINUE READING

CRM-Driven Content Drives $21:1 ROI for Regional Health System

10/28/16 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Case Studies

KishHealth System, part of Northwestern Medicine, partners with True North Custom on a data-driven content strategy designed to engage community members, acquire new patients, and drive revenue growth from existing patients.

CONTINUE READING

Leadership Lessons from SHSMD 2016

10/27/16 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing

With shifting priorities, multiple stakeholders, and competing perspectives, today’s hospital executives need strong leadership skills as much as data analytics and digital marketing capabilities.

CONTINUE READING

5 Best Practices for Marketing to Physicians

09/29/16 by Jason Skinner, Chief Marketing Officer

Topics: Physician Marketing

We're often asked about the most effective ways to engage doctors. This list is designed to help set your content apart from the emails, calls, faxes, and other messages vying for physicians' attention.

CONTINUE READING

Peer Perspective from the 2016 SHSMD Annual Conference

09/28/16 by Jason Skinner, Chief Marketing Officer

Once again, the best and brightest healthcare marketing minds converged at the annual SHSMD Conference. Here are the ideas, issues, and trends that have the healthcare marketing community talking.

CONTINUE READING

Get Blog Updates by Email

Insight Magazine

The latest issue of Insight magazine offers fresh ideas to inform your marketing strategies. 
Start Reading Now!

Insight Magazine

Follow us on Twitter

 

Subscribe to get more news from True North Custom!