Jason Skinner, Chief Marketing Officer

Recent Posts


Why Aren't We More Obsessed with Content?

09/05/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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Why Print Works for Facebook

08/22/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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As Hospital Margins Narrow, Here Are 3 Ways Marketing Can Improve the Payer Mix

08/15/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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Ascension's Nick Ragone on Creating an Integrated Brand Experience

06/06/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

 

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Healthcare Marketing Trends to Watch, Part 2

05/30/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

 

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Healthcare Marketing Trends to Watch, Part 1

05/23/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

 

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HMPS 2018 in 25 Tweets

05/09/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

If you missed this year's Healthcare Marketing and Physician Strategies Summit in Salt Lake City, we're here to alleviate your FOMO (fear of missing out).

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Meet the Emerging Leaders in Healthcare Marketing

05/02/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

We're proud to announce the 10 recipients of this inaugural award, nominated by their peers for excellence in advancing healthcare marketing and communications.

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The 2018 State of Healthcare Content Marketing

03/28/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends, Content Marketing

Content continues to evolve as an essential component of the modern marketer's toolkit.

The third-annual State of Healthcare Content Marketing Report is sponsored by True North Custom and developed in partnership with the Healthcare Insight advisory board.

This year's report is based on a representative sample of healthcare marketing professionals with purview over more than 150 hospitals and 500+ urgent care centers, physician practices, and other facilities nationwide.

Here are the highlights from this year’s State of Healthcare Content Marketing Report:

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How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat

01/17/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

Once you have a clear understanding of your current channels, the people you are trying to reach, and your marketing goals, it’s time to create and distribute your content.

Developing Content

We find it is best to think in terms of long-form pieces and how they can be broken up and distributed across your other channels.

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