The third-annual State of Healthcare Content Marketing Report is sponsored by True North Custom and developed in partnership with the Healthcare Insight advisory board.
This year's report is based on a representative sample of healthcare marketing professionals with purview over more than 150 hospitals and 500+ urgent care centers, physician practices, and other facilities nationwide.
Here are the highlights from this year’s State of Healthcare Content Marketing Report:CONTINUE READING
We find it is best to think in terms of long-form pieces and how they can be broken up and distributed across your other channels.CONTINUE READING
A persona is a representation of your ideal customers based on market research. Personas may be general at first, but they should be constantly refined over time. As you get to know your customers and add more details to your personas, over time your marketing efforts will become more targeted and efficient.CONTINUE READING
The volume of healthcare mergers and acquisitions achieved nearly double-digit growth in Q1 2017 when compared to the same period last year. And the trend won't be slowing down anytime soon, as M&A transactions are driving the 2017 growth plans for more than a third (38%) of healthcare executives according to a recent Capital One survey.CONTINUE READING
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