Jenny Havron-Miller, Managing Editor

Recent Posts


Case Study: Children’s Hospital Uses Community Publication to Drive Population Health

03/15/17 by Jenny Havron-Miller, Managing Editor

Topics: Content Strategy, Audience Segmentation & Targeting, Healthcare Case Studies

After publishing Checkup magazine for more than six years, Cook Children’s Health Care System took a leap and shifted the publication's focus from brand building to population health. The risk was worth the reward.

Overview and Objectives

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Hub and Spoke Marketing: No Need to Reinvent the Wheel

09/20/16 by Jenny Havron-Miller, Managing Editor

How can you make sure people read your evergreen content and come back to it time and time again? That’s where hub and spoke marketing comes into play.

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