Jim Hobson, CEO

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Information Is Power for Today's Healthcare Marketing Leader

11/08/17 by Jim Hobson, CEO

Topics: Healthcare Industry Insights & Trends

As the world of health care changes at a rapid pace, Chief Marketing Officers who take an active role in their organizations’ budgetary and strategic planning processes can better tailor and target their marketing efforts for more accurate expectations and improved results—but only if they do their research.

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Why Your Hospital’s Level of Patient Engagement Matters

09/06/17 by Jim Hobson, CEO

Topics: Content Strategy

Patient engagement is the primary metric for hospitals that position themselves as leaders within their communities.

Now more than ever, there is a growing need for hospitals to have genuine communication and relationships with their communities—not to help their financial status, but to help the patients’ health and to inform them of how healthcare has changed and is changing each day.
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Despite Healthcare’s Murky Future, The Need for Data-Driven Content Is Clear

08/02/17 by Jim Hobson, CEO

Topics: Healthcare Industry Insights & Trends

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In a time in which the future of healthcare seems to include precious few sure things, industry leaders and marketing professionals can nevertheless count on a handful of likely developments that will make the use of targeted, multichannel content crucial to bolstering their brands.

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Highlights from the Healthcare Thought Leader Roundtable

06/16/17 by Jim Hobson, CEO

Topics: Healthcare Industry Insights & Trends

Like the content strategies we create for healthcare clients nationwide, we’re committed to delivering relevant, useful information on this blog, within the pages of Healthcare Insight, and other platforms.

To ensure our content aligns with the most relevant issues and trends, we recently hosted a Healthcare Thought Leader Roundtable and were privileged to have the following esteemed strategy and marketing executives participate:  

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