Josh Garcia, Copywriter

Recent Posts


Healthcare Marketers: Let's Lead the Charge in Value-Based Care

01/16/19 by Josh Garcia, Copywriter

Topics: Digital Marketing, Paid Media & Advertising, Measurement & Analytics

Thought leaders from the American Hospital Association (AHA) and the Society for Healthcare Strategy & Market Development (SHSMD) explain how marketers can drive value-based projects within their organizations.

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This Heart Month: Engage Your Cardiac Prospects with Digital Content

12/05/18 by Josh Garcia, Copywriter

Topics: Healthcare Industry Insights & Trends

 

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The Next Chapter of Consumerism: Insights from ‘Futurescan 2018-2023’

10/31/18 by Josh Garcia, Copywriter

Topics: Healthcare Industry Insights & Trends

 

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Former P&G Executive Brings a Consumer-Centric Approach to Healthcare Marketing

10/24/18 by Josh Garcia, Copywriter

Topics: Healthcare Industry Insights & Trends, Healthcare Insight Magazine

 

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The Critical Role of Quality Control in Content Marketing

06/13/18 by Josh Garcia, Copywriter

Topics: Content Marketing

Creating engaging content is a priority for any content marketer — but it doesn't end there: Accuracy is key to building trust and respect among your consumers, physicians, and other constituents.

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Case Study: Integrated Content Strategy Drives Growth for Community Hospital

04/25/18 by Josh Garcia, Copywriter

Topics: Healthcare Case Studies

Delivering custom content across multiple channels has allowed Angie Fabian, chief marketing and development officer at Summit Healthcare in Show Low, Arizona, to increase the hospital’s market share while developing a closer relationship with her audience.

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Speaking the Culture: Marketing to Hispanic and Latino Audiences

03/07/18 by Josh Garcia, Copywriter

Topics: Content Marketing, Audience Segmentation & Targeting

Successfully marketing to Hispanic and Latino communities requires a thorough understanding of language, culture, and the intersection of the two.

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Ask These 3 Questions to Future-Proof Your Marketing Strategy

12/13/17 by Josh Garcia, Copywriter

Topics: Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

With delivery models changing rapidly, healthcare organizations that regularly ask questions about their consumer base can adapt their messages—and, more importantly, how those messages are delivered—to better engage patients, prospective patients, and clinicians along their healthcare journeys.

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Marketing: A Story in Three Acts

10/04/17 by Josh Garcia, Copywriter

Topics: Content Marketing, Content Strategy

To move your reader to act, present a compelling story to your audience that provides solutions to their healthcare needs.

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Spurring Action and Reaction with Email Trigger Campaigns

07/24/17 by Josh Garcia, Copywriter

Topics: Audience Segmentation & Targeting, Digital Marketing

The key to a great trigger campaign is notifying your audience of a service precisely when they need it.

Healthcare marketers can take advantage of CRM databases to deliver messages when they are most relevant to consumers.

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