Katy Mena-Berkley, Copywriter

Recent Posts


The Power of Empathy in Healthcare Marketing

07/04/18 by Katy Mena-Berkley, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

See things from your patients’ perspective to effectively build trust and differentiate your brand.

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Digitally Connecting with Tech-Savvy Seniors

11/15/17 by Katy Mena-Berkley, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

When building your digital marketing campaigns, don’t discount seniors.

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Communicating in the Aftermath

10/11/17 by Katy Mena-Berkley, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

If a traumatic event affects your community, take care to craft messaging that is meaningful.

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Healthcare Marketing Expert Eric Silberman Talks Wins and Trends

06/21/17 by Katy Mena-Berkley, Copywriter

Topics: Healthcare Industry Insights & Trends

True North Custom Executive Vice President Eric Silberman shares his expert perspective on the industry, having guided strategy for hundreds of healthcare organizations over the past 15 years.

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Top Ways to Track Campaign Spend and Illustrate ROI

04/03/17 by Katy Mena-Berkley, Copywriter

Topics: Healthcare Industry Insights & Trends

When it comes to healthcare marketing, illustrating a successful return on investment is critical. Now more than ever, the medical marketplace has a laser focus on communicating the value of services and strong networks of loyal patients. 

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4 Decluttering Tips to Organize Your Space and Enhance Your Life

03/20/17 by Katy Mena-Berkley, Copywriter

Topics: Professional Development

Getting rid of items you no longer need and organizing papers and knick-knacks can significantly reduce stress and enhance productivity. Find out how to streamline this often-daunting task with these decluttering tips.

We all have those drawers, tables, and closets filled with items we may not use every single day but simply can’t bear to part with. Or maybe your office clutter is less material and more digital with stacks of unread reports, inboxes rife with emails, and voicemails that remain unreturned.

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3 Easy and Workplace-Friendly Exercises to Incorporate Into Your Day

01/11/17 by Katy Mena-Berkley, Copywriter

Topics: Professional Development

Get moving during the workday to boost creativity, productivity, and physical health.

You know the feeling. You and the rest of your team have been chained to your desks to finish a big project. And you’re starting to hurt. Maybe one of your legs has fallen asleep. Or perhaps your back is beginning to ache. Factor in the lethargy that develops when you sit for long periods of time, plus the monotony of staring at a screen for hours on end, and you’ve got a recipe for lost productivity. The good news is, turning the tables may be as simple as adding a little movement to your day.

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Hospital CEOs and Marketing Professionals: Teaming Up to Deliver Powerful Messages

12/28/16 by Katy Mena-Berkley, Copywriter

Topics: Measurement & Analytics, Professional Development

When it comes to healthcare marketing, collaborating with your organization’s top decision-makers is a key strategy for success.

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3 Considerations When Creating an Editorial Calendar

10/20/16 by Katy Mena-Berkley, Copywriter

Topics: Content Strategy

Follow these guidelines when planning topics for your paid, earned, and owned media.

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Google Analytics and Customized Reports

09/06/16 by Katy Mena-Berkley, Copywriter

Whether or not you consider yourself a tech person, the truth of the matter is you have to get in the game when it comes to connecting with your existing or potential customers online. Customized reports through Google Analytics can help you understand how your message is being received.

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