Here are some applications for ending assumptions and gathering qualitative data in the voice of your customer.CONTINUE READING
In the short term, it may feel gratifying to concentrate on “vanity metrics” like post engagement and estimated reach. But the highest numbers aren’t always the best indicator of your best performing content. How can you discern which metrics are most appropriate?CONTINUE READING
Topics: Digital Marketing
Here’s a quick guide to make sure you’re getting the most out of your email A/B tests —and some inspiration for the future.CONTINUE READING
Why do most startups fail? Because their product does not fit their market. With competition being as fierce as ever, healthcare is not immune to the same consumer demands.
So why are we spending so much time generating demand that may not be there? Webster walks us through this thinking and has suggestions for how to slow down, back up, and see the big picture.
We've discussed how to create Facebook campaigns for all stages of the buyer's journey to increase conversions. The next step? Segmenting your audience. Here's a quick primer on the types of audiences Facebook has to offer.
As a result, over half (56%) are having at least some level of difficulty proving the effectiveness of their marketing campaigns.
If you fall in that camp or could just use some inspiration, here are five must-haves to generate the highest return on your content marketing investments.
Subscribe to get more news from True North Custom!