Kayla Anderson, Marketing Manager

Recent Posts


Facebook Audiences 101

04/19/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Paid Media & Advertising

Facebook is one of the most targeted and cost-effective digital marketing tools you can use to reach your audience. It is heavily used by healthcare marketers, even though measuring its effectiveness can be challenging.

We've discussed how to create Facebook campaigns for all stages of the buyer's journey to increase conversions. The next step? Segmenting your audience. Here's a quick primer on the types of audiences Facebook has to offer.

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5 Marketing Tactics Hospitals Should be Using in 2017

04/17/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Content Strategy

According to the 2017 State of Healthcare Report, 69% of healthcare marketers are using content marketing—but only 21% of those have a documented strategy.

As a result, over half (56%) are having at least some level of difficulty proving the effectiveness of their marketing campaigns.

If you fall in that camp or could just use some inspiration, here are five must-haves to generate the highest return on your content marketing investments.

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5 Tips to Harness Customer Feedback in Healthcare Marketing

04/10/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Audience Segmentation & Targeting

When it comes to marketing, the most compelling content comes from your audience's own words. 

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The 2017 State of Healthcare Content Marketing Report Is Here

03/29/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Content Strategy

The State of Healthcare Content Marketing 2017 report features the latest tips, trends, and best practices for healthcare marketers.

Although content marketing is not a new concept, it is clear that the healthcare industry is continuing to adopt measurable digital content strategies and targeted direct marketing methods.

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3 Email Automation Tactics Proven to Grow Patient Volume

02/22/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing

Personalized email automation is one of the highest-converting tactics your organization can leverage to generate revenue.

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5 Must-Have Videos For Building Your Brand

06/06/16 by Kayla Anderson, Marketing Manager

Topics: Healthcare Insight Magazine, Digital Marketing

It’s no secret that video is an integral part of content marketing strategies across all industries.

In fact:

62% of consumers are more likely to have a negative perception of a brand that publishes poor quality video (Brightcove).

4.8% is the average conversion rate for websites using video compared to 2.9% for those that don’t (Aberdeen).

4x’s as many consumers would rather watch a video about a product than read about it (eMarketer).

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5 Studies That Build the Business Case for Innovative Marketing

02/18/16 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing

When pitching a new idea, what is the first thing your CEO asks for? Data. Here are our top five reports and case studies that will convince your boss to untie the purse strings.

Bonus: They're all free!

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How Improv Can Enhance Your Messaging and Productivity

02/15/16 by Kayla Anderson, Marketing Manager

Topics: Content Strategy, Professional Development

Discover how to enhance your role and effectiveness as a marketing leader with the principles of improv, which Inc. promotes to “help empower leaders, bolster creative and positive thinking, and increase team collaboration and adaptability.”

Managing Editor Jacob Moore is not only a content wizard, but also a talented improviser and teacher. He regularly leads classes right here at True North Custom, and the feedback has been outstanding. We interviewed Jacob to get more perspective on how marketers can use improv to build teams, enhance their leadership skills, and keep the creative juices flowing.

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5 Tools & Tricks to Rule Your Marketing Department This Year

01/21/16 by Kayla Anderson, Marketing Manager

Topics: Professional Development

If you're anything like us, your Unroll.me account is full of helpful articles and blog updates that get out of control when things get busy (which is probably always). To help you focus on the more "required reading" for modern marketers, we've compiled our favorite marketing tools and resources that have helped us start 2016 strong, stick to our resolutions, and raise our game every day. 

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Nothing Shall Be Impossible: Rebranding Saint Thomas Health

09/11/15 by Kayla Anderson, Marketing Manager

Topics: Healthcare Case Studies

I recently had the pleasure of attending a Nashville American Marketing Association (NAMA) event that featured Saint Thomas Health’s Chief Marketing and Communications Officer Rebecca Climer. Having recently led the organization through a rebranding initiative, she shared actionable insights on an issue that hits close to home for many healthcare organizations.

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