Topics: Healthcare Case Studies
Recent seismic shifts in healthcare—the rise of consumer self-pay, the proliferation of non-traditional retail providers, and the wave of hospital and health system reorganization and consolidation, among others—have made some of the old standbys of healthcare marketing obsolete. Personas, however, aren’t dinosaurs—yet. Creating fictional representations of, say, the ideal orthopedic or cardiac patient still has value.CONTINUE READING
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