Recent seismic shifts in healthcare—the rise of consumer self-pay, the proliferation of non-traditional retail providers, and the wave of hospital and health system reorganization and consolidation, among others—have made some of the old standbys of healthcare marketing obsolete. Personas, however, aren’t dinosaurs—yet. Creating fictional representations of, say, the ideal orthopedic or cardiac patient still has value.CONTINUE READING
When it comes to digital design, Eric is a largely self-taught expert. He spent his free time as a graphic design student at the University of Tennessee teaching himself the ins and outs of designing for the digital space. After college, he worked first for a New York City startup, then as a contract designer for an agency in San Francisco and as a freelancer.CONTINUE READING
Eric came to True North Custom nine years ago after working in custom design for a Fortune 250 insurance company and various print publications. He has led the design department as creative director for the past five years. In this role, his main task is helping spark the creativity of his team of designers.CONTINUE READING
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