Recent seismic shifts in healthcare—the rise of consumer self-pay, the proliferation of non-traditional retail providers, and the wave of hospital and health system reorganization and consolidation, among others—have made some of the old standbys of healthcare marketing obsolete. Personas, however, aren’t dinosaurs—yet. Creating fictional representations of, say, the ideal orthopedic or cardiac patient still has value.CONTINUE READING
When it comes to digital design, Eric is a largely self-taught expert. He spent his free time as a graphic design student at the University of Tennessee teaching himself the ins and outs of designing for the digital space. After college, he worked first for a New York City startup, then as a contract designer for an agency in San Francisco and as a freelancer.CONTINUE READING
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