This year's conference offers a special educational track with presentations created specifically for marketers, communicators and PR professionals from hospital and health systems. Learn the latest in content marketing, crisis communications, customer relationship management (CRM), evidence-based marketing, persona development, and more.
WHEN: April 4-6
WHERE: New Orleans, Louisiana
Learn more at healthitmarketingconference.comCONTINUE READING
The Anthem policy change affects reimbursement for outpatient, hospital-based magnetic resonance imaging (MRI) and computed tomography (CT) scans. The change recently took effect in Indiana, Kentucky, Missouri, Wisconsin, Colorado, Georgia, Nevada, New York, and Ohio, and by March 2018, the policy will be in effect in all states that do business with Anthem—with the exception of New Hampshire—according to a Modern Healthcare article.CONTINUE READING
The results in the 2017 survey reflect the perspectives of more than 6,000 marketing professionals who represent countries around the world. Here’s what they had to say about the current state of marketing, as well as their predictions for the future:CONTINUE READING
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