Tiffany Parnell, Senior Copywriter

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Mark Your Calendar for These 2018 Conferences

11/29/17 by Tiffany Parnell, Senior Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

While planning your 2018 calendar and budget, here are our favorite events for staying current and gaining competitive advantage.

Health IT Marketing & PR Conference

This year's conference offers a special educational track with presentations created specifically for marketers, communicators and PR professionals from hospital and health systems. Learn the latest in content marketing, crisis communications, customer relationship management (CRM), evidence-based marketing, persona development, and more.

WHEN: April 4-6

WHERE: New Orleans, Louisiana

Learn more at healthitmarketingconference.com

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Should You Keep That Campaign Going?

11/22/17 by Tiffany Parnell, Senior Copywriter

Topics: Measurement & Analytics

Deciding which projects to keep and which projects to end, pause, or adjust isn’t always easy. Simplify decision-making by asking the right questions when planning campaigns and assessing their results. 

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Anthem's New Outpatient Imaging Policy Brings Challenges, Opportunities for Healthcare Marketers

09/13/17 by Tiffany Parnell, Senior Copywriter

Topics: Healthcare Industry Insights & Trends

Anthem BlueCross BlueShield recently announced it will no longer pay for fully insured members to receive certain outpatient imaging services in a hospital setting. For healthcare marketers, the move further underscores the growing need for marketing analytics and targeted communications.

The Anthem policy change affects reimbursement for outpatient, hospital-based magnetic resonance imaging (MRI) and computed tomography (CT) scans. The change recently took effect in Indiana, Kentucky, Missouri, Wisconsin, Colorado, Georgia, Nevada, New York, and Ohio, and by March 2018, the policy will be in effect in all states that do business with Anthem—with the exception of New Hampshire—according to a Modern Healthcare article.

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5 Insights from HubSpot’s State of Inbound 2017

06/26/17 by Tiffany Parnell, Senior Copywriter

Topics: Digital Marketing, Healthcare Industry Insights & Trends, Content Marketing

For nearly a decade, HubSpot’s State of Inbound report has been a go-to resource for information about marketing and sales priorities, challenges, and trends. Take a peek at highlights from State of Inbound 2017.

The results in the 2017 survey reflect the perspectives of more than 6,000 marketing professionals who represent countries around the world. Here’s what they had to say about the current state of marketing, as well as their predictions for the future:

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3 Tools to Hone Next-Level Healthcare Marketing Skills

06/05/17 by Tiffany Parnell, Senior Copywriter

Topics: Professional Development

When it comes to professional development, healthcare marketers have to do double duty. Build up your continuing-ed toolbox with resources that connect you with the information you need anytime, anywhere.

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4 Marketing Psychology Principles to Integrate Into Web Design

03/06/17 by Tiffany Parnell, Senior Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting

Telling an engaging story extends beyond the words on the screen. The colors, typography, and photos on your website, as well as the site’s usability, also play sizeable roles in helping visitors connect with brands. Find out how to apply concepts of marketing psychology to your website’s design.

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What’s the Secret to Fostering Engaged Employees?

02/08/17 by Tiffany Parnell, Senior Copywriter

Topics: Professional Development

The answer to building a workforce of engaged employees may not lie in perks or even financial incentives.

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Getting it Done: Improve Productivity with a Well-timed Day

02/01/17 by Tiffany Parnell, Senior Copywriter

Topics: Professional Development

Find out how establishing a science-based timeline for meals, exercise, tasks, brainstorming, and problem-solving can improve productivity.

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Ready to Simplify Content Creation and Enhance Lead Nurturing? Create a Workflow

12/14/16 by Tiffany Parnell, Senior Copywriter

Topics: Digital Marketing, Content Strategy

Failing to create a workflow that maps out the user experience at every touch point in the buyer's journey can sabotage even the best content marketing efforts.

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The State of Inbound Marketing in Health Care

11/22/16 by Tiffany Parnell, Senior Copywriter

Topics: Digital Marketing, Content Strategy

Results from HubSpot’s State of Inbound 2016 report have arrived. Take a look at the inbound marketing trends that dominated this year, and learn how healthcare marketers are embracing this modern approach to meeting buyers where they are.

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