Trevor Willingham, Copywriter

Recent Posts

When Sides Collide: How to Integrate Cultures after a Merger

03/22/17 by Trevor Willingham, Copywriter

Topics: Healthcare Industry Insights & Trends

Bringing multiple teams together under a merger or acquisition is no easy task. There’s uncertainty in the air, confused conversations echoing through the building, and possibly a decline in productivity. However, it has the potential to create boundless opportunity for both sides involved.


Got Ideas? Keep the New Blog Topics Coming With These 5 Tips

01/23/17 by Trevor Willingham, Copywriter

Topics: Digital Marketing, Content Strategy

When you start blogging, you probably have all these great ideas swimming around your head and it may seem like theres no limit to your creativity. However, after some time passes you may come to a disheartening realization: Fresh ideas don’t always come easy.


Building a Budget for Your New Website

12/21/16 by Trevor Willingham, Copywriter

Topics: Digital Marketing

In the website world, you get what you pay for. Approaching your website with a reasonable budget in mind ensures you can deliver on a digital strategy—and save time, money, and a headache in the long run.


3 Free Certifications All Marketers Should Pursue

12/01/16 by Trevor Willingham, Copywriter

Topics: Digital Marketing, Professional Development

Want to expand your skillset? Impress your C-suite? Work more efficiently? Well, you’re in luck. The internet is bursting with useful classes and certifications that can help you streamline your marketing efforts and improve content.


Decisions, Decisions: 3 Ways to Make the Most of Each One

10/04/16 by Trevor Willingham, Copywriter

Topics: Professional Development

Every decision we make can have far-reaching impact—for better or worse. Ensure you’re utilizing good decision-making tactics to set yourself up for success.  


Increase Your Productivity with These 8 Tips

09/08/16 by Trevor Willingham, Copywriter

Topics: Professional Development

Mental fatigue, stress, being pulled a million different ways, and moments of lethargy can all seriously interfere with your productivity. When your to-do list grows and minutes tick by with few results to show, what do you do?


How to Make Facebook Ads Work for Custom Content

08/22/16 by Trevor Willingham, Copywriter

Topics: Content Strategy

Even if your blog or article post manages to marry genuine entertainment with life-changing wisdom, it won’t necessarily reach your audience if you simply post it to your site. A well-crafted Facebook ad helps you attract the audience you want to view your content, allowing you to attract new readers and share your message.


3 Reasons to Consider Social Media Management Software

07/25/16 by Trevor Willingham, Copywriter

Topics: Content Strategy

When it comes to the muddle that is social media, sometimes a content calendar just isn’t enough—that’s where social media management software comes to the rescue.

A 2015 Social Media Examiner survey found that a whopping 96 percent of businesses polled claimed to use social media as a marketing tool, with the majority of marketers are using multiple platforms to push their content. It can be overwhelming to create multiple campaigns for social media platforms like Facebook, Twitter, Snapchat, Instagram, and Pinterest—and uploading those posts during peak user hours can be overwhelming.


4 Ways to Reach Consumers With Short Attention Spans

07/20/16 by Trevor Willingham, Copywriter

Topics: Content Strategy

When you have a few minutes of spare time, what do you do? Do you automatically reach for your smartphone and check your email or take a quick look at your Facebook news feed? More than three-quarters of people ages 18 to 24 do, and experts hypothesize that this easy access to instant information could be influencing our declining attention spans—for both digital and print content.


Stand Out in Your Local Market with Custom Content

04/21/16 by Trevor Willingham, Copywriter

Topics: Healthcare Insight Magazine


You’ve heard it before and will hear it again: Content is king. With all this attention geared toward producing more content, marketers are beginning to strongly prefer a more personalized approach—a custom one.

Every day, Internet users produce more than 2.5 quintillion bytes of data. That’s about 2.5 billion gigabytes worth of content. Used correctly, custom content can be the tool you need to shine through the Internet clutter. Here’s how you can create better custom content.


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