Trevor Willingham, Copywriter

Recent Posts

4 Tips for Defending Your Marketing Decisions

12/06/17 by Trevor Willingham, Copywriter

Topics: Professional Development, Healthcare Industry Insights & Trends

The new CEO wants to meet with you and hear an account of everything that Marketing is doing for the bottom line. Are you equipped to defend your strategies?


The Art of Storytelling: A Content Writer’s Guide

07/26/17 by Trevor Willingham, Copywriter

Topics: Content Strategy

While it may not have chapters or contain hundreds of pages, the content you create should still incorporate a compelling story if you want it to stand out in a saturated market.

A meaningful, interesting story is key to successful content. It doesn’t have resemble Huckleberry Finn or The Great Gatsby, but a concise, purposeful narrative can grab a reader’s attention long enough for them to absorb your message.


Applying the 4 Stages of Consumer Behavior to the Healthcare Market

06/28/17 by Trevor Willingham, Copywriter

Topics: Audience Segmentation & Targeting, Content Marketing

People are bombarded with messaging and content on a daily basis. How then, do you stand out from the noise, particularly with information that your patient base might be reluctant to hear? You meet them where they are in the decision-making process and tailor the message to them.  


Case Study: Nemours Physician Email Campaign Triples Industry Average

04/27/17 by Trevor Willingham, Copywriter

Topics: Healthcare Case Studies, Content Strategy, Measurement & Analytics

True North Custom used strategic testing and tweaking to make Nemours/Alfred I. duPont Hospital for Childrens pediatric orthopedic email campaign a resounding success.

Nemours Children's Health System is one of the largest integrated pediatric health systems in the nation. To promote its Orthopedic Center at duPont Hospital for Children, Nemours turned to True North Custom.


When Sides Collide: How to Integrate Cultures after a Merger

03/22/17 by Trevor Willingham, Copywriter

Topics: Healthcare Industry Insights & Trends

Bringing multiple teams together under a merger or acquisition is no easy task. There’s uncertainty in the air, confused conversations echoing through the building, and possibly a decline in productivity. However, it has the potential to create boundless opportunity for both sides involved.


Got Ideas? Keep the New Blog Topics Coming With These 5 Tips

01/23/17 by Trevor Willingham, Copywriter

Topics: Content Strategy, Digital Marketing

When you start blogging, you probably have all these great ideas swimming around your head and it may seem like theres no limit to your creativity. However, after some time passes you may come to a disheartening realization: Fresh ideas don’t always come easy.


Building a Budget for Your New Website

12/21/16 by Trevor Willingham, Copywriter

Topics: Digital Marketing

In the website world, you get what you pay for. Approaching your website with a reasonable budget in mind ensures you can deliver on a digital strategy—and save time, money, and a headache in the long run.


3 Free Certifications All Marketers Should Pursue

12/01/16 by Trevor Willingham, Copywriter

Topics: Digital Marketing, Professional Development

Want to expand your skillset? Impress your C-suite? Work more efficiently? Well, you’re in luck. The internet is bursting with useful classes and certifications that can help you streamline your marketing efforts and improve content.


Decisions, Decisions: 3 Ways to Make the Most of Each One

10/04/16 by Trevor Willingham, Copywriter

Topics: Professional Development

Every decision we make can have far-reaching impact—for better or worse. Ensure you’re utilizing good decision-making tactics to set yourself up for success.  


Increase Your Productivity with These 8 Tips

09/08/16 by Trevor Willingham, Copywriter

Topics: Professional Development

Mental fatigue, stress, being pulled a million different ways, and moments of lethargy can all seriously interfere with your productivity. When your to-do list grows and minutes tick by with few results to show, what do you do?


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