Our recent piece in Strategic Healthcare Marketing highlights the challenges today’s marketers face—and how to successfully compete for consumers’ attention.
The decision process of a health consumer is changing, and as a healthcare marketer you must understand how to find and engage your audience using the power of content marketing.
Consumers are bombarded with an average of 5,000 marketing messages a day.
New research shows the average attention span is a mere eight seconds.
The brain processes 70,000 thoughts each day.
These stats reflect the harsh reality you face as a healthcare marketer: Engaging your target audience has never been more challenging.
From technology that enables an advertising-free experience to Google’s efforts to engineer a digital meritocracy, marketers face unprecedented barriers in building awareness, preference, and loyalty for their brands.