Best Practices for Healthcare Content Marketing

by Jason Skinner, Chief Marketing Officer - 09/03/15

Our recent piece in Strategic Healthcare Marketing highlights the challenges today’s marketers face—and how to successfully compete for consumers attention.

The decision process of a health consumer is changing, and as a healthcare marketer you must understand how to find and engage your audience using the power of content marketing.

Consumers are bombarded with an average of 5,000 marketing messages a day.

New research shows the average attention span is a mere eight seconds.

The brain processes 70,000 thoughts each day.

These stats reflect the harsh reality you face as a healthcare marketer: Engaging your target audience has never been more challenging.

From technology that enables an advertising-free experience to Google’s efforts to engineer a digital meritocracy, marketers face unprecedented barriers in building awareness, preference, and loyalty for their brands.

Discover how leading healthcare organizations are leveraging the power of content to separate their signals from the noise.

Read the Full Article

Topics: Content Strategy

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