In our latest workshop for healthcare marketing professionals, you’ll learn how the U.S. News & World Report Physician Survey factors into the “Best Hospitals” ranking—along with effective ways to reach physicians and boost your reputation score.
The U.S. News & World Report “Best Hospitals” survey period typically starts in December and runs through late February. If your rankings are starting to slip or you’re ready to move into the top tier within your specialty and/or region, the time is NOW to engage physicians who complete the physician survey—accounting for nearly 30% of the overall score.
Why Reputation Matters to Your Ranking
Assuming you’re not interested in curling up with the 134-page report detailing the U.S. News & World Report best hospitals methodology, allow us to summarize: For the 2019–2020 rankings, the process/expert opinion component was worth 27.5% of the overall score in all specialties except for cardiology and heart surgery, in which the process/expert opinion component was worth 24.5% of the total score.
In four specialties, ranking is determined entirely by expert opinion (as gleaned via the survey): ophthalmology, psychiatry, rehabilitation and rheumatology.
That means, marketing can have a significant impact on the overall score by engaging physicians who complete the annual physician survey.
Timeline for the 2020 Physician Survey
While details of the U.S. News physician survey are a carefully guarded secret, they have provided these key dates for the 2020 survey:
- Non-Doximity users — will be surveyed by mail beginning in early January 2020.
- Doximity users — will be surveyed online via a Doximity-hosted survey instrument from late February through March 2020.
Putting U.S. News Strategy into Practice
Find out how we can help your healthcare organizations boost reputation scores as part of a highly targeted physician engagement strategy.