Once again, we synthesized tweets from the Summit on Healthcare Marketing & Physician Strategies (HMPS) to highlight the most salient insights and ideas from the vanguard of healthcare marketing.
This year's HMPS conference drew a record-setting crowd. The Twitter activity also reached unprecedented levels and reflects the challenges, successes and strategic priorities (and razor-sharp sense of humor) of the modern healthcare marketer.
Here are 25 of our favorites along with a few slides that illustrate key points:
Your C-suite cares about: money, market and exposure. Communicate clearly w/ them about what they care about. (@HCStrategists)
#Doctors aren't going to read all your #marketing emails. So, create one email that speaks to a doctor's specialty + location. (@HCStrategists)
The average @Walgreens customer visits the store 40-60 times a year, they are doing 25,000 pharmacy chats online a week; their online prescription renewal app fills 1-5 scripts a second. (@donstanziano)
Brian Cusack of Google telling healthcare marketers to just nail down the essentials for Search. Rather than chasing anything new. Yes! (@jeffsteblea)
“Marketing needs to work with operations. We can be the most talented, smartest people in the world, but it doesn’t matter if we can’t actually deliver a great patient experience”- Preston Gee VP Strategic Marketing CHRISTUS Health. (@sarahbennight) “If content is king, distribution is queen.” It’s not enough to have great content! Have to both promote it and seek out partners to help distribute your content to wider audiences such as local media outlets. (@kridgelybeal)
Best practices for FB Live - no longer than 15-20 minutes, don’t overscript, props help, press conferences do well and have a budget for promotions (@kridgelybeal)
Now It's Your Turn!
We'd love to know which insights or ideas resonated with you at the conference. Let us know using the #HMPS19 hashtag and tagging us at @truenorthcustom.
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