HMPS 2019 in 25 Tweets and 5 Slides

by Jason Skinner, Chief Marketing Officer - 05/29/19

 

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Once again, we synthesized tweets from the Summit on Healthcare Marketing & Physician Strategies (HMPS) to highlight the most salient insights and ideas from the vanguard of healthcare marketing.

This year's HMPS conference drew a record-setting crowd. The Twitter activity also reached unprecedented levels and reflects the challenges, successes and strategic priorities (and razor-sharp sense of humor) of the modern healthcare marketer.

Here are 25 of our favorites along with a few slides that illustrate key points:

Your C-suite cares about: money, market and exposure. Communicate clearly w/ them about what they care about. (@HCStrategists)

“Make your complexity invisible to your customers.” A simple, powerful message from all healthcare orgs should live by. (@robbirgfeld)

#1 determining factor prior to marketing service lines = #patientaccess   (@davedolton)

Newsflash: #Doctors aren't going to read all your #marketing emails. So, create one email that speaks to a doctor's specialty + location. (@HCStrategists)

to - online reviews matter! (@donstanziano)

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Good insight from Sean Lemon and Josef Ghosn from : The worst marketing is good marketing for a bad product. (@scottmowery)

: : Pay attention to voice search. The way you “ask” for info is different than the way you “type” for it. (@HCStrategists)

Takeaway from panel w/: Leadership [is] skeptical of marketing ROI data. Always be prepared with detailed methodologies. (@amandatodo)

: : Treat your data the same way you treat your patients. Be a good data shepherd. (@HCStrategists)

The marketing pie isn’t getting bigger, it’s just getting sliced in more ways  (@tlockemy)

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: Remember to take some risks. That’s the only way change happens. (@HCStrategists)

Data makes sense. Story makes meaning. Need both in balance.  (@amandatodo)

mergers are like weddings...but without the open bar. (@jessicalevco)

Want to *dramatically* extend your lifespan? Dr. Michael Roizen from says these 6+2 behaviors can easily add 10+ healthy years. (@jamesagardner)

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The average customer visits the store 40-60 times a year, they are doing 25,000 pharmacy chats online a week; their online prescription renewal app fills 1-5 scripts a second. (@donstanziano)

Don’t assume anything! Today’s 65+ market is amazingly tech savvy and young at heart, ’s explains. (@jamesagardner)

If you want to drive high acuity visits then start with primary care. I feel like we all know this but don’t want to admit it.  (@adamleedesign)

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Brian Cusack of Google telling healthcare marketers to just nail down the essentials for Search. Rather than chasing anything new. Yes! (@jeffsteblea)

“Marketing needs to work with operations. We can be the most talented, smartest people in the world, but it doesn’t matter if we can’t actually deliver a great patient experience”- Preston Gee VP Strategic Marketing CHRISTUS Health. (@sarahbennight)

“If content is king, distribution is queen.” It’s not enough to have great content! Have to both promote it and seek out partners to help distribute your content to wider audiences such as local media outlets. (@kridgelybeal)

Digital strategists have to shape their own roles and maintain focus on the consumer.  (@adamleedesign)

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Research shows these two phrases, “living full of hope” and “improving the quality of my life” resonated the most with patients. (@HCStrategists)

Best practices for FB Live - no longer than 15-20 minutes, don’t overscript, props help, press conferences do well and have a budget for promotions (@kridgelybeal)

Ah, things are getting real discussing CLTV. Acquiring someone who may stay 30 years requires *ongoing* investment in and to retain them. (@usefularts)

Now It's Your Turn!

We'd love to know which insights or ideas resonated with you at the conference. Let us know using the #HMPS19 hashtag and tagging us at @truenorthcustom

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