Marketers: Carpe Diem Salutem (Seize the Health Day)

by Jason Skinner, Chief Marketing Officer - 08/21/17

Sieze the Health Day

Today’s solar eclipse offers healthcare marketers the opportunity to be a trusted source for sight-saving tips. Here are other health-related events that can be leveraged to reflect your organization’s commitment to a healthy community.

For several weeks, smart healthcare marketers from California to Washington DC—and nearly every hospital, health system, and physician practice in between—have worked to educate their communities on how to safely view today’s solar eclipse. With trust in hospitals diminishing at the same time reliability in online health resources is on the rise, delivering useful content like this can be a key differentiator that builds awareness, preference, and loyalty for your brand.

If you’re seeking similar ways to engage your patients, community, and other constituents, here are a few health observances coming up.

Bump Day

When: September 13

The 3rd Annual #BumpDay will take place on September 13 to raise awareness for the basic maternal care that every mom and baby deserves. A project of What To Expect along with the International Medical Corps, 1,000 Days, and the United Nations Foundation’s Universal Access Program, #BumpDay is designed to educate participants that more than 800 women die every single day from a pregnancy related issue—and 61% of maternal and newborn deaths could be avoidable with proper care.

Showing your support is easy; Simply post a picture of your favorite bump on Instagram, Facebook, or Twitter on September 13 using the #BumpDay hashtag.

Learn more:

Falls Prevention Awareness Day

When: September 22

Developed by the National Council on Aging and observed on the first day of fall each year, Falls Prevention Awareness Day is designed to raise awareness about how to prevent fall-related injuries among older adults. This year’s 10th annual observance will be themed 10 Years Standing Together to Prevent Falls.

Learn more:

National Women’s Health & Fitness Day

When: September 27

Held on the last Wednesday in September, this is the nation’s largest annual health promotion event for women of all ages. More than 500 groups across the country will focus attention on the importance of regular physical activity and health awareness by women by hosting women’s health and fitness events at senior centers, hospitals, health clubs, and other locations.

Learn more:

National Depression Screening Day

When: October 5

Held annually on the Thursday of the first full week in October, National Depression Screening Day is an education and screening event conducted by hospitals, clinics, colleges, and community groups nationwide.

The program provides free, anonymous screenings for depression, generalized anxiety disorder, bipolar disorder and posttraumatic stress disorder, as well as referral to treatment resources if warranted. Screenings are held both online and in-person and thousands of people participate each year.

Learn more:

Get Involved

Along with posting educational content to your blog and social media, here are a few other ways you can connect your brand with these health observances.

  • Recruit volunteers within your employee base
  • Host a community health day with screenings and other activities related to the observance
  • Contact local media to have your health care providers offer expert perspective on the subject


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Topics: Healthcare Industry Insights & Trends

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