True North Custom Regional Vice President of Business Development Jill Sartori brings a marketer’s mindset and data-driven perspective to her role of strategic partner.
Sartori, who joined the True North Custom team in fall 2017, has spent the last 15 years helping B2B and B2C brands achieve their marketing goals. Her expertise has guided strategy for healthcare leaders like Abbott, CVS Health and Baxter.
In her role as regional vice president of business development at True North, she partners with healthcare organizations to determine a marketing strategy that’s backed by data-driven custom content.
“I’m essentially an extension of organizations’ marketing teams,” Sartori says. “My goal is to truly understand marketers’ goals and strategize on return on investment (ROI).”
An Ally for Modern Marketers
Sartori set down roots in Chicago in 1991 and has called the Windy City home ever since. When she’s not working, she enjoys spending days at the lake and serving on the Lincoln Park Zoo’s auxiliary board—a position she’s held for the last 20 years.
Sartori holds a degree in business from DePaul University. It was there she discovered her love of marketing.
“DePaul had just started its Integrated Marketing Education (IME) Honors program,” Sartori says. “As part of the program, the courses focused on information gathering analysis, strategic planning and tactical decision-making. We also worked on active marketing projects for local Fortune 500 corporations in tandem with their marketing teams. I’ve always loved ideas, innovation, and people, and I found that marketing fits within my core competencies and interests.”
Following her time at DePaul, Sartori worked in social media and marketing research, helping to build internal marketing teams and strategies for organizations around the country. Her marketing background gives her firsthand insight into the challenges marketers face and the importance of proving ROI.
Casting a Vision
Sartori brings this perspective to every conversation and, as a result, is able to better understand healthcare marketers’ objectives and paint a picture of what’s possible with the right strategy and the right partners.
“These are interesting times for healthcare marketers,” Sartori says. “Not only does the field continue to change, but the competition is becoming more intense. Beyond traditional campaigns, providers now find themselves vying for engagement in social channels. Having the ability to utilize data from social media, qualitative and quantitative research, and organizational insights gives us an incredible ability to segment and target audiences. By leveraging proprietary data, marketplace analytics, and targeted, personalized content, marketers can better understand who their organizations’ patients are and target their messages to the right audiences, in the right place, and at the right time.”
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