In case you missed this year’s event, here’s a recap of fresh insights and forward-thinking ideas from the industry’s best and brightest.
Paul Matsen, Chief Marketing and Communications Officer, Cleveland Clinic
Treatment seekers have a voracious appetite for content.
E-newsletters are vitally important, and print still fills an important niche in our national marketing strategy.
We love infographics because they’re so shareable; we created 150 last year and will increase to 250 this year.
The sheer fragmentation of media is what keeps me up at night. It’s easy to get overwhelmed by the amount of media options available and making strategic decisions about where to invest.
The greatest thing about working in healthcare marketing is the inspiration that comes from inside the organization.
Jennifer Arvin, Director of Communications and Marketing, Barnes-Jewish Hospital
You can create a business case for making an emotional connection with your brand, as it makes your content more memorable and creates preference for your organization.
Content marketing is an ABO strategy; it drives acquisition, behavior, and outcomes.
Everyone on your marketing team should be responsible for content.
Tadd Pullin, Senior Vice President of Marketing and Strategy Development, Nebraska Medicine
Launching a rebrand has to be perfect—it’s a unique, powerful, one-time event.
Convenience is the most deadly attribute you can own with your brand story, as it makes you more vulnerable to competitors.