4 Decluttering Tips to Organize Your Space and Enhance Your Life

03/20/17 by Katy Mena-Berkley, Copywriter

Topics: Professional Development

Getting rid of items you no longer need and organizing papers and knick-knacks can significantly reduce stress and enhance productivity. Find out how to streamline this often-daunting task with these decluttering tips.

We all have those drawers, tables, and closets filled with items we may not use every single day but simply can’t bear to part with. Or maybe your office clutter is less material and more digital with stacks of unread reports, inboxes rife with emails, and voicemails that remain unreturned.

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Case Study: Children’s Hospital Uses Community Publication to Drive Population Health

03/15/17 by Jenny Havron-Miller, Managing Editor

Topics: Healthcare Case Studies, Audience Segmentation & Targeting, Content Strategy

After publishing Checkup magazine for more than six years, Cook Children’s Health Care System took a leap and shifted the publication's focus from brand building to population health. The risk was worth the reward.

Overview and Objectives

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Tips and Tricks to Become a Paid Search Master

03/13/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing

Grab the attention of patients and prospects by using paid search to place well-tailored ads at their fingertips.

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Speak Your CFO’s Language: Why Good Communication Between Marketing and the C-Suite is Crucial

03/08/17 by Hannah Stuart, Copywriter

Topics: Professional Development

Effective communication with your CFO isn’t just a bonus—it’s a necessity.

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4 Marketing Psychology Principles to Integrate Into Web Design

03/06/17 by Tiffany Parnell, Senior Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting

Telling an engaging story extends beyond the words on the screen. The colors, typography, and photos on your website, as well as the site’s usability, also play sizeable roles in helping visitors connect with brands. Find out how to apply concepts of marketing psychology to your website’s design.

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Captain Content: A Profile of Editorial Director Jesse Thompson

03/01/17 by Thomas Crocker, Copywriter

Topics: Team Profiles

A love of comic books has shaped the career of True North Custom Editorial Director Jesse Thompson.

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Optimize Your Email List Segmentation

02/27/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting

Want to boost your email marketing engagement and ROI? Effective list segmentation is essential.

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3 Email Automation Tactics Proven to Grow Patient Volume

02/22/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing

Personalized email automation is one of the highest-converting tactics your organization can leverage to generate revenue.

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Our 3 Favorite Hospital Blogs

02/20/17 by Melissa Moore, Copywriter

Topics: Digital Marketing, Content Strategy

When crafting the perfect blog for your healthcare organization, learn from the best.

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Building an Engaged Subscriber List for Effective Lead Nurturing

02/15/17 by Kaitlin Gunter, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Strategy

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