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Content Marketing: The Only Constant Is Change

08/21/19 by Heather Hammond, Managing Editor

 

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Vanderbilt Care Paths:  Clinical and Marketing Leaders Collaborate to Improve Population Health

08/15/19 by Josh Garcia, Copywriter

Topics: Physician Marketing, Healthcare Industry Insights & Trends

When marketing and medical professionals communicate, remarkable things happen. Just ask the experts at Vanderbilt Health Affiliated Network, whose internal collaboration is improving population health in Tennessee and surrounding states through the use of standardized care paths.

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Setting the Pace in Voice Search for Health Care

08/08/19 by Heather Hammond, Managing Editor

Topics: Digital Marketing, Healthcare Industry Insights & Trends

Comscore predicts that half of all searches will be performed by voice before 2020. Find out how marketers at one of the top pediatric hospitals in the country are leading the way by leveraging “the shiny object” into a voice search strategy that actually works.

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How to Elevate the Physician Voice in Your Content Marketing

08/02/19 by Heather Hammond, Managing Editor

Topics: Healthcare Industry Insights & Trends, Content Marketing

 

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Video: How to Drive Digital Traffic and Conversions

07/29/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Webinar Recordings, Digital Marketing

Revenue growth is the No. 1 priority for hospital and health system CEOs. Find out how to move the needle through smart healthcare digital marketing strategies.

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The State of Healthcare Content Marketing

07/24/19 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

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Grow Your Brand and Revenue With Healthcare Digital Marketing

07/17/19 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Healthcare Industry Insights & Trends

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Marketing Healthcare Services to Generation X

07/10/19 by Katy Mena-Berkley, Copywriter

Topics: Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

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Video: Advancing Healthcare Marketing Strategy through Storytelling

07/02/19 by Heather Hammond, Managing Editor

Topics: Webinar Recordings, Content Marketing

Storytelling is a hallmark of modern marketing, and best-selling author Seth Godin even went as far as to say, “Marketing is storytelling.” 

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Growth Hacking Your Healthcare Marketing Strategy

06/26/19 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

In this era of rapid change and increased competition, marketing as usual is a recipe for irrelevance. Here are a few ideas you can borrow from successful startups like Uber, Twitter and Spotify to supercharge customer acquisition and scale growth. 

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The latest issue of our guidebook for healthcare marketers offers fresh ideas and expert perspective to inform your consumer and physician engagement strategies. 
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HC Insight-Summer-2019 cover

 


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