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A Conversation with Content Strategists Part 3: Marketing Technology and Channel Integration

01/22/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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A Conversation with Content Strategists Part 2: Primary Goals, Audiences and Channels

01/15/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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Video: President Eric Silberman on His Lifelong Affinity for Storytelling

01/09/20 by Heather Hammond, Managing Editor

Topics: Team Profiles

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A Conversation with Content Strategists Part 1: Keeping Up With Trends

01/02/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

In this series of interviews with healthcare content strategy leads, we share expert perspectives on the elements of an effective healthcare content strategy.

Hospitals and health systems continue investing in content as a proven way to engage consumers, physicians and other constituents. As these strategies evolve, healthcare organizations are tapping into the talents of content experts to guide audience targeting, channel integration and other elements of an effective marketing program.

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Healthcare Marketing Insights Learned or Confirmed in 2019

12/23/19 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends, Content Marketing

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5 Secrets to Telling a Good Patient Story

12/18/19 by Thomas Crocker, Copywriter

Topics: Content Marketing

 

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Video: How Healthcare Systems Win on Social Media

12/11/19 by Jason Skinner, Chief Marketing Officer

Topics: Webinar Recordings, Digital Marketing

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Effective Healthcare Content Marketing in the Zero-Click Search Era

12/04/19 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Content Strategy

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Weight-Loss Campaign Generates 250 Leads in Four Months

11/26/19 by Jenny Havron-Miller, Managing Editor

Topics: Healthcare Case Studies

 

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Healthcare Marketing Conferences: Your Complete Guide

11/19/19 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

 

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