Recent Posts


3 Must-Haves When Marketing to Doctors for Referrals

04/10/19 by Heather Hammond, Managing Editor

Topics: Physician Marketing, Content Marketing

When marketing to doctors for referrals, use these strategies to successfully communicate your message.

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Enhance Your Custom Magazine With an Integrated Content Strategy

04/03/19 by Katy Mena-Berkley, Copywriter

Topics: Healthcare Case Studies, Content Strategy

 

Get more out of your healthcare magazine with an integrated approach.

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Nick Ragone on Healthcare Marketing in the "Everywhere Care" Era

03/26/19 by Heather Hammond, Managing Editor

 

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Jay Acunzo Challenges Traditional Healthcare Marketing Mindsets

03/21/19 by Thomas Crocker, Copywriter

Author and public speaker Jay Acunzo has made a career out of challenging conventional thinking to inspire organizations to do their best work.

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Content + Automation: The Modern Marketing Power Couple

03/13/19 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Content Marketing

 

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How Cleveland Clinic Wins with Content

03/06/19 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

 

Discover how a consumer-centric, data-driven content strategy fosters brand and revenue growth for one of the country’s largest and most respected hospitals.

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Creating an Effective SEO Content Strategy: Part 1

02/27/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Webinar Recordings, Content Marketing

 

Discover the steps for conducting a content audit, including where to concentrate for keyword research and other critical elements required in the planning phase of an SEO content strategy. (Adapted from our recent webinar recorded above.)

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The Anatomy of a Healthcare Landing Page That Converts

02/20/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Digital Marketing

Focused healthcare landing pages are some of the best tools for converting your website’s visitors into measurable leads.

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Don't Miss This When Marketing to Women

02/13/19 by Sandee Curry, Editorial Director

Topics: Content Strategy, Content Marketing

Why your health system or hospital needs to talk to women about stroke.

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5 Best Practices for Marketing to Physicians

02/06/19 by Jason Skinner, Chief Marketing Officer

Topics: Physician Marketing

Here are proven methods to set your content apart from the myriad messages vying for physicians’ attention.

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