Sartori, who joined the True North Custom team in fall 2017, has spent the last 15 years helping B2B and B2C brands achieve their marketing goals. Her expertise has guided strategy for healthcare leaders like Abbott, CVS Health and Baxter.CONTINUE READING
We find it is best to think in terms of long-form pieces and how they can be broken up and distributed across your other channels.CONTINUE READING
A persona is a representation of your ideal customers based on market research. Personas may be general at first, but they should be constantly refined over time. As you get to know your customers and add more details to your personas, over time your marketing efforts will become more targeted and efficient.CONTINUE READING
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