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Digital Marketing Basics Every Healthcare Marketer Should Master

01/09/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Digital Marketing, Measurement & Analytics, Paid Media & Advertising

Running a successful digital marketing campaign requires clear goals, careful analysis and an understanding of the tools at your disposal. Use these tips to maximize your next campaign's ROI.

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Case Study: How an Employee Publication Helped a Health System Speak With One (Brand) Voice

01/02/19 by Thomas Crocker, Copywriter

Topics: Healthcare Case Studies

A faith-based health system with a national footprint amplified its brand voice internally through a carefully considered rebranding of its corporate employee magazine.

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10 Things We Learned or Confirmed in 2018

12/26/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy

Here are a few of the most salient insights drawn from hundreds of content marketing strategies and service-line campaigns.

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3 Storytelling Principles for Marketers to Start Using Today

12/18/18 by Heather Hammond, Managing Editor

Topics: Content Strategy

Effective storytelling is a hallmark of the modern healthcare marketer. Here are three principles that ensure your content creates an emotional connection.

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This Heart Month: Engage Your Cardiac Prospects with Digital Content

12/05/18 by Josh Garcia, Copywriter

Topics: Healthcare Industry Insights & Trends

 

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The Best Career Advice for New Marketers

11/28/18 by Hillary Eames

Topics: Healthcare Industry Insights & Trends

 

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eBook: What Healthcare Marketing Leaders Can Learn from Amazon

11/21/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

 

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Leveraging Content Marketing to Connect with Healthcare Donors

11/14/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

 

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Marketing Bariatrics: How to Strategically Tell Your Program’s Story

11/07/18 by Thomas Crocker, Copywriter

Topics: Healthcare Industry Insights & Trends

 

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The Next Chapter of Consumerism: Insights from ‘Futurescan 2018-2023’

10/31/18 by Josh Garcia, Copywriter

Topics: Healthcare Industry Insights & Trends

 

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