Social Media Shakedown

by Rachel Stewart - 01/22/15

There are more social media platforms than ever before, with some research citing more than 500 sites to choose from. Are you using the right ones to connect with your audience?


Pew Research Center’s Internet Project’s 2013 study ranked the top four forms of social media. Of the 1,445 adults polled, Facebook continued to lead the charge, with LinkedIn in second place. Virtual corkboard Pinterest was in third place, while 140-character-based Twitter placed last.

The Right Form Is The Perfect Forum for Your Message

So, what does this mean for you? Utilizing the right form of social media could help you stay connected with your audience, find out what really matters to them, and generate new content based off their feedback.

To pick the best platform, start by researching your audience. Once you know who you’re trying to reach and what type of social media they prefer, you can adapt your content so your audience gets the message loud and clear.

While younger audiences (18- to 29-year-old adults) continue to lead the charge at 89 percent, Pew found that 82 percent of 30- to 49-year-old adults are plugged into social media. Even the senior population is cluing in, with 65 percent of 50- to 65-year-old adults connecting with loved ones and beloved brands.

Bring the Buzz (Without Being BuzzFeed)

Outside of traditional social media platforms, publisher BuzzFeed remains the most shared website on the Internet, with 400 million shares across all social media platforms, beating out regarded news outlets. What can you learn from this hyper-connected publisher?

Aim to create “aha” moments your audience will want to share, pin, or retweet for others to read—or virtually bookmark and delve into later if they’re browsing their social media feed during short spurts of downtime.

  • Cut to the chase. Short, scrollable posts are highly digestible to most social media users. Just don’t be afraid to link to longer studies or articles for their extended perusal. An example might include peppering a short text post with photos or infographics that will catch the reader’s eyes.
  • Do use digits. Numerical lists are a quick way to pull readers in and keep them engaged from start to finish. “5 Ways to Stay Well This Winter” is catchier and more clickable title than “Avoiding Winter Illness.”
  • Lean on the element of surprise. People are more likely to click on articles or quizzes when they think they might learn something about themselves. A post entitled “What Your Favorite Food Says About Your Health” may draw readers and help them assess their current eating habits. This natural curiosity can lead to sharing, too. Once people have learned something about themselves, they’re also likely to showcase this information on their favorite social media platform.

Lacking likes? Wondering where all the retweets have gone? True North Custom can help you dig deeper and forge lasting relationships through a variety of content mediums. Visit our Solutions section to see what options our award-winning team can add to your toolkit.


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