When it comes to best marketing practices, you often need to look outside of your organization—but that doesn’t mean you have to leave the office. Stay current by subscribing to these top marketing podcasts.
If you have limited time and want to up your marketing game, here are a few of our favorites.
A brainchild of business book co-authors Scott and Alison Stratten, this weekly podcast pushes the idea that marketing is fluid; it evolves over time while consistently engaging the customer rather than constantly promoting the brand. With topics from what makes a story worth sharing and how to make a lifelong customer, the Strattens’ UnPodcast provides an entertaining combination of need-to-know marketing information, well-known guest appearances, and personal experiences. It’s packaged as story, told in snippets, and topped with humor.
Study the power of marketing from Neil Patel, an entrepreneurial expert bent on expanding his influence through his practical podcast: he produces 10 minutes of content for marketers to polish up on their digital marketing practices. Gain insight into content creation, SEO strategies, marketing proposals, blog traffic, and productivity tools for better time and resource management, among other refinement opportunities. A minimalist who offers you tools worth your time, Patel’s is a voice that you shouldn’t ignore.
HubSpot, an inbound marketing company who offers marketers software tools to drive consumer engagement, builds a network of content free for public access. Their podcast, led by top company officials, is one of these many layers.
Grow your company by tuning in to management practices, company culture habits, content creation tips, social connectivity movements, and other tried and true tools presented by top business and marketing gurus from across the board. Glean information from a variety of sources all through one access point.