Top 10 Takeaways from INBOUND'14

by Jason Skinner, Chief Marketing Officer - 10/03/14

I was fortunate to be among the 10,000 marketers from around the world who descended on Boston last week for INBOUND14. With more than 170 sessions including keynotes from Guy Kawasaki, Malcolm Gladwell, and other thought leaders, it was like drinking through a dozen firehoses...while trying to take notes so you didn’t miss a drop.

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To share the wealth, here are my top 10 takeaways:

  1. We are in the biggest communications revolution in history. There’s no better time to be a marketer.
  2. Change your mind. Its a sign of intelligence.
  3. As a leader, when you are willing to sacrifice for the team—and specifically to give up non-redeemable possessions like time and energy—your team will be willing to sacrifice for you.
  4. Make sure your marketing messages make your audience think: "They get me."
  5. The CMO of the future must be willing and able to challenge traditional ways of thinking.
  6. Successful marketers know that its not about being better than someone else, its about being better than you used to be.
  7. Instead of thinking, "What can do I with my limited time and budget?" market leaders think, "What can I do to help someone else?" This mindset opens up a whole new world of opportunity.
  8. A winning SEO strategy comes down to this: Be the essential answer to the questions your customers are asking via search. 
  9. The buying process has transformed within the past decade. Now, buyers are in charge of relationships with companies they choose to do business with.
  10. Telling authentic stories is more important than ever, as content is the link between companies and customers.

The INBOUND14 conference was sponsored by Hubspot, a leading provider of marketing automation tools that power content marketing strategies. If you're unfamiliar with marketing automation, here's a quick primer that illustrates the benefits and clears up a few common misconceptions.

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