Gender-based advertising has traditionally walked a thin line between successful and stereotypical—and results haven’t always been positive. The majority of women feel misunderstood by marketers in all industries, including health care. This may be because gender is often the only demographic considered when crafting messages for women. But a woman’s socioeconomic status, age and life stage, and occupation all play roles in her decision-making.CONTINUE READING
Technology-driven young adults, millennials thrive on the aspect of connectivity to the Internet and social platforms. Regardless of whether your entire approach includes digital projects or a multipronged approach to marketing, build technology into your content with these ideas in mind:CONTINUE READING
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