Marketing Healthcare to Men

05/16/18 by Hannah Stuart, Copywriter

Topics: Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

It’s no secret that many men avoid going to the doctor. Here's how healthcare marketers can adapt their methods and messaging to reach them.

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Content Marketing Must-Haves for Reaching Millennials

04/18/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Marketing

Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials.

The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.

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How to Get Moving on a New Movers Campaign

04/04/18 by Hannah Stuart, Copywriter

Topics: Audience Segmentation & Targeting, Content Marketing

When your hospital or health system wants to reach area newcomers, put these best practices to work.

Each year, 14 percent of Americans move—and some of them are moving into your hospital or health system’s service area. What is your marketing team doing to make sure that you, rather than your competitors, are top of mind for those new movers’ healthcare needs?

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Speaking the Culture: Marketing to Hispanic and Latino Audiences

03/07/18 by Josh Garcia, Copywriter

Topics: Audience Segmentation & Targeting, Content Marketing

Successfully marketing to Hispanic and Latino communities requires a thorough understanding of language, culture, and the intersection of the two.

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Avoid the Naughty List for Digital and Print Mailing Lists

12/20/17 by Tiffany Parnell, Senior Copywriter

Topics: Audience Segmentation & Targeting

You work hard crafting the right messages for specific audiences. Don’t let simple mailing list errors stand in the way of reaching your goals.

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Ask These 3 Questions to Future-Proof Your Marketing Strategy

12/13/17 by Josh Garcia, Copywriter

Topics: Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

With delivery models changing rapidly, healthcare organizations that regularly ask questions about their consumer base can adapt their messages—and, more importantly, how those messages are delivered—to better engage patients, prospective patients, and clinicians along their healthcare journeys.

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Digitally Connecting with Tech-Savvy Seniors

11/15/17 by Katy Mena-Berkley, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

When building your digital marketing campaigns, don’t discount seniors.

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From Personas to People: Data Gets Personal

08/07/17 by Thomas Crocker, Copywriter

Topics: Audience Segmentation & Targeting

In our recent webinar, True North experts discussed how personas can help you better understand the patients and prospects you’re trying to reach—but if you don’t take the time to get to know them on a deeper, individualized level, your message could fall flat.

Recent seismic shifts in healthcare—the rise of consumer self-pay, the proliferation of non-traditional retail providers, and the wave of hospital and health system reorganization and consolidation, among others—have made some of the old standbys of healthcare marketing obsolete. Personas, however, aren’t dinosaurs—yet. Creating fictional representations of, say, the ideal orthopedic or cardiac patient still has value.

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Spurring Action and Reaction with Email Trigger Campaigns

07/24/17 by Josh Garcia, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting

The key to a great trigger campaign is notifying your audience of a service precisely when they need it.

Healthcare marketers can take advantage of CRM databases to deliver messages when they are most relevant to consumers.

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Applying the 4 Stages of Consumer Behavior to the Healthcare Market

06/28/17 by Trevor Willingham, Copywriter

Topics: Audience Segmentation & Targeting, Content Marketing

People are bombarded with messaging and content on a daily basis. How then, do you stand out from the noise, particularly with information that your patient base might be reluctant to hear? You meet them where they are in the decision-making process and tailor the message to them.  

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