5 Tips to Harness Customer Feedback in Healthcare Marketing

04/10/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Audience Segmentation & Targeting

When it comes to marketing, the most compelling content comes from your audience's own words. 

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Case Study: Children’s Hospital Uses Community Publication to Drive Population Health

03/15/17 by Jenny Havron-Miller, Managing Editor

Topics: Healthcare Case Studies, Audience Segmentation & Targeting, Content Strategy

After publishing Checkup magazine for more than six years, Cook Children’s Health Care System took a leap and shifted the publication's focus from brand building to population health. The risk was worth the reward.

Overview and Objectives

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4 Marketing Psychology Principles to Integrate Into Web Design

03/06/17 by Tiffany Parnell, Senior Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting

Telling an engaging story extends beyond the words on the screen. The colors, typography, and photos on your website, as well as the site’s usability, also play sizeable roles in helping visitors connect with brands. Find out how to apply concepts of marketing psychology to your website’s design.

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Optimize Your Email List Segmentation

02/27/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting

Want to boost your email marketing engagement and ROI? Effective list segmentation is essential.

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Building an Engaged Subscriber List for Effective Lead Nurturing

02/15/17 by Kaitlin Gunter, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Strategy

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Why Are We Only Marketing to Women as Moms?

01/09/17 by Debra Branson, Account Manager

Topics: Audience Segmentation & Targeting

Marketers know it’s important to target audiences with messages that reflect who they are and what interests them. So why, when marketing to women, do so many continue to talk to women as if they’re all moms?

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Population Health at Work: 3 Steps to Reach Adults with Diabetes

09/15/16 by Tiffany Parnell, Senior Copywriter

Topics: Audience Segmentation & Targeting, Content Strategy

In a healthcare era that prioritizes value over volume, content marketing strategies that emphasize wellness have become increasingly important. Find out how you can employ the principles of population health-based marketing to reach an underserved but surprisingly large segment of American communities: people with undiagnosed diabetes.

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The Do’s and Don’ts of Marketing Healthcare to Women

05/16/16 by Tiffany Parnell, Senior Copywriter

Topics: Audience Segmentation & Targeting, Content Strategy

 

Women make about 80 percent of healthcare decisions for their families, according to the United States Department of Labor. Find out how to craft content that connects with these key decision-makers.

Gender-based advertising has traditionally walked a thin line between successful and stereotypical—and results haven’t always been positive. The majority of women feel misunderstood by marketers in all industries, including health care. This may be because gender is often the only demographic considered when crafting messages for women. But a woman’s socioeconomic status, age and life stage, and occupation all play roles in her decision-making.

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3 Mantras for Marketing Healthcare to Millennial Parents

05/06/16 by Kaitlin Gunter, Copywriter

Topics: Audience Segmentation & Targeting, Content Strategy

 

Engaging any audience begins with strategic content and the first step is digging deeper into value systems. For millennials—or those ages 18 to 33—consider the multiple perspectives they will likely take to any healthcare decision.

Technology-driven young adults, millennials thrive on the aspect of connectivity to the Internet and social platforms. Regardless of whether your entire approach includes digital projects or a multipronged approach to marketing, build technology into your content with these ideas in mind:

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Population Health: Marketing Value, Not Volume

04/14/16 by Katy Mena-Berkley, Copywriter

Topics: Audience Segmentation & Targeting, Content Strategy

 

You’ve just heard the news: Your hospital has entered into a contract to become an accountable care organization (ACO) or join a Medicare Advantage plan or a bundled payment program. What does this mean for you as a hospital marketer? It could mean your job as you know it may turn upside down.

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