Recent Posts


3 Must-Haves When Marketing to Doctors for Referrals

04/10/19 by Heather Hammond, Managing Editor

Topics: Physician Marketing, Content Marketing

When marketing to doctors for referrals, use these strategies to successfully communicate your message.

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Content + Automation: The Modern Marketing Power Couple

03/13/19 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Content Marketing

 

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How Cleveland Clinic Wins with Content

03/06/19 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

 

Discover how a consumer-centric, data-driven content strategy fosters brand and revenue growth for one of the country’s largest and most respected hospitals.

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Creating an Effective SEO Content Strategy: Part 1

02/27/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Webinar Recordings, Content Marketing

 

Discover the steps for conducting a content audit, including where to concentrate for keyword research and other critical elements required in the planning phase of an SEO content strategy. (Adapted from our recent webinar recorded above.)

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Don't Miss This When Marketing to Women

02/13/19 by Sandee Curry, Editorial Director

Topics: Content Strategy, Content Marketing

Why your health system or hospital needs to talk to women about stroke.

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Market Leaders Advance Strategy through Storytelling

01/30/19 by Heather Hammond, Managing Editor

Topics: Content Strategy, Content Marketing

Learn how storytelling can be a powerful way to connect with patients.

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eBook: What Healthcare Marketing Leaders Can Learn from Amazon

11/21/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

 

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Leveraging Content Marketing to Connect with Healthcare Donors

11/14/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

 

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The Critical Role of Quality Control in Content Marketing

06/13/18 by Josh Garcia, Copywriter

Topics: Content Marketing

Creating engaging content is a priority for any content marketer — but it doesn't end there: Accuracy is key to building trust and respect among your consumers, physicians, and other constituents.

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Content Marketing Must-Haves for Reaching Millennials

04/18/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Marketing

Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials.

The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.

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