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5 Types of Content You Need in a Crisis Like COVID-19 (with Examples + Webinar Recording)

03/18/20 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

With the COVID-19 news cycle being refreshed by the hour, healthcare marketers are rising to the challenge to communicate quickly and accurately with employees, patients and community members. To ensure all bases are covered as news breaks and consumers move from education to action, here are the five types of content your communication plan needs during this unprecedented crisis.

Every screen, inbox and social feed is filled with content and communication about the coronavirus, with much of the information coming from hospitals and healthcare systems. We’re partnering with clients to create content on the symptoms of the disease, how it’s spread, the organization’s updated policies and other critical topics weighing on the minds of consumers. 

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7 Reasons Print Makes Sense for Healthcare Marketers

03/12/20 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

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Why Frequency Matters in Healthcare Marketing

02/26/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

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Healthcare Marketing Insights Learned or Confirmed in 2019

12/23/19 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends, Content Marketing

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5 Secrets to Telling a Good Patient Story

12/18/19 by Thomas Crocker, Copywriter

Topics: Content Marketing

 

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Leveraging Facebook Live to Engage Consumers

11/06/19 by Jenna Haines

Topics: Digital Marketing, Content Marketing

 

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6 Questions to Improve Your Healthcare Content Marketing Strategy

10/23/19 by Josh Garcia, Copywriter

Topics: Content Strategy, Content Marketing

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Ann Handley on Healthcare Content Marketing

09/04/19 by Heather Hammond, Managing Editor

Topics: Content Marketing

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How to Elevate the Physician Voice in Your Content Marketing

08/02/19 by Heather Hammond, Managing Editor

Topics: Healthcare Industry Insights & Trends, Content Marketing

 

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The State of Healthcare Content Marketing

07/24/19 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

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