The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.CONTINUE READING
It's a modern marketer's dilemma: While incorporating automation and other new technologies is essential to evolve as a marketer, it often consumes valuable time that we simply do not have. Those who excel in this environment have learned the importance of making investments that not only produce results, but where time is spent optimizing results and not dominated by the ongoing production and distribution of content.CONTINUE READING
Each year, 14 percent of Americans move—and some of them are moving into your hospital or health system’s service area. What is your marketing team doing to make sure that you, rather than your competitors, are top of mind for those new movers’ healthcare needs?CONTINUE READING
The third-annual State of Healthcare Content Marketing Report is sponsored by True North Custom and developed in partnership with the Healthcare Insight advisory board.
This year's report is based on a representative sample of healthcare marketing professionals with purview over more than 150 hospitals and 500+ urgent care centers, physician practices, and other facilities nationwide.
Here are the highlights from this year’s State of Healthcare Content Marketing Report:CONTINUE READING
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