Marketing: A Story in Three Acts

10/04/17 by Josh Garcia, Copywriter

Topics: Content Strategy, Content Marketing

To move your reader to act, present a compelling story to your audience that provides solutions to their healthcare needs.

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Reputation Rehab: Managing Brand Perception

09/27/17 by Kaitlin Gunter, Copywriter

Topics: Content Marketing

In a tech savvy digital space, building a brand that can overcome negative press or social media fails is essential and requires proven strategy and purposeful content.

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Applying the 4 Stages of Consumer Behavior to the Healthcare Market

06/28/17 by Trevor Willingham, Copywriter

Topics: Audience Segmentation & Targeting, Content Marketing

People are bombarded with messaging and content on a daily basis. How then, do you stand out from the noise, particularly with information that your patient base might be reluctant to hear? You meet them where they are in the decision-making process and tailor the message to them.  

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5 Insights from HubSpot’s State of Inbound 2017

06/26/17 by Tiffany Parnell, Senior Copywriter

Topics: Digital Marketing, Healthcare Industry Insights & Trends, Content Marketing

For nearly a decade, HubSpot’s State of Inbound report has been a go-to resource for information about marketing and sales priorities, challenges, and trends. Take a peek at highlights from State of Inbound 2017.

The results in the 2017 survey reflect the perspectives of more than 6,000 marketing professionals who represent countries around the world. Here’s what they had to say about the current state of marketing, as well as their predictions for the future:

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