The Critical Role of Quality Control in Content Marketing

06/13/18 by Josh Garcia, Copywriter

Topics: Content Marketing

Creating engaging content is a priority for any content marketer — but it doesn't end there: Accuracy is key to building trust and respect among your consumers, physicians, and other constituents.

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Content Marketing Must-Haves for Reaching Millennials

04/18/18 by Hannah Stuart, Copywriter

Topics: Content Marketing, Digital Marketing, Audience Segmentation & Targeting

Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials.

The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.

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5 Steps to Successful Email Automation

04/11/18 by Tyler Hardekopf, Director of Digital Products

Topics: Content Marketing, Digital Marketing

Achieve effective digital marketing through email automation.

It's a modern marketer's dilemma: While incorporating automation and other new technologies is essential to evolve as a marketer, it often consumes valuable time that we simply do not have. Those who excel in this environment have learned the importance of making investments that not only produce results, but where time is spent optimizing results and not dominated by the ongoing production and distribution of content.

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How to Get Moving on a New Movers Campaign

04/04/18 by Hannah Stuart, Copywriter

Topics: Content Marketing, Audience Segmentation & Targeting

When your hospital or health system wants to reach area newcomers, put these best practices to work.

Each year, 14 percent of Americans move—and some of them are moving into your hospital or health system’s service area. What is your marketing team doing to make sure that you, rather than your competitors, are top of mind for those new movers’ healthcare needs?

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The 2018 State of Healthcare Content Marketing

03/28/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Marketing, Healthcare Industry Insights & Trends, Content Strategy

Content continues to evolve as an essential component of the modern marketer's toolkit.

The third-annual State of Healthcare Content Marketing Report is sponsored by True North Custom and developed in partnership with the Healthcare Insight advisory board.

This year's report is based on a representative sample of healthcare marketing professionals with purview over more than 150 hospitals and 500+ urgent care centers, physician practices, and other facilities nationwide.

Here are the highlights from this year’s State of Healthcare Content Marketing Report:

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3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

03/21/18 by Hannah Stuart, Copywriter

Topics: Content Marketing, Digital Marketing

Every article or landing page should drive your reader to a goal through a call to action (CTA). If it’s well-crafted, a CTA can boost the rate at which readers take that next step.

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Foundation Focus: How Children’s Hospitals Leverage Content to Cultivate Donors

03/14/18 by Thomas Crocker, Copywriter

Topics: Content Marketing, Physician Marketing

Stories about children who have overcome serious illness or injury tug at the heartstrings—and they can be powerful calls to philanthropic action.

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Speaking the Culture: Marketing to Hispanic and Latino Audiences

03/07/18 by Josh Garcia, Copywriter

Topics: Content Marketing, Audience Segmentation & Targeting

Successfully marketing to Hispanic and Latino communities requires a thorough understanding of language, culture, and the intersection of the two.

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Marketing Your Mission

02/28/18 by Thomas Crocker, Copywriter

Topics: Content Marketing

Nonprofit and faith-based healthcare organizations have an inherent advantage when it comes to content marketing: missions that transcend medicine. How can they capitalize?

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Flushing Away Old Content Marketing Myths

02/21/18 by Hannah Stuart, Copywriter

Topics: Content Marketing

“Human attention spans are shrinking” is a refrain that repeatedly shows up in conference presentations, blog posts, and podcasts these days. But will this myth hold up to debunking?

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