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How to Get Moving on a New Movers Campaign

04/04/18 by Hannah Stuart, Copywriter

Topics: Audience Segmentation & Targeting, Content Marketing

When your hospital or health system wants to reach area newcomers, put these best practices to work.

Each year, 14 percent of Americans move—and some of them are moving into your hospital or health system’s service area. What is your marketing team doing to make sure that you, rather than your competitors, are top of mind for those new movers’ healthcare needs?

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The 2018 State of Healthcare Content Marketing

03/28/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends, Content Marketing

Content continues to evolve as an essential component of the modern marketer's toolkit.

The third-annual State of Healthcare Content Marketing Report is sponsored by True North Custom and developed in partnership with the Healthcare Insight advisory board.

This year's report is based on a representative sample of healthcare marketing professionals with purview over more than 150 hospitals and 500+ urgent care centers, physician practices, and other facilities nationwide.

Here are the highlights from this year’s State of Healthcare Content Marketing Report:

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3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

03/21/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Content Marketing

Every article or landing page should drive your reader to a goal through a call to action (CTA). If it’s well-crafted, a CTA can boost the rate at which readers take that next step.

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Foundation Focus: How Children’s Hospitals Leverage Content to Cultivate Donors

03/14/18 by Thomas Crocker, Copywriter

Topics: Physician Marketing, Content Marketing

Stories about children who have overcome serious illness or injury tug at the heartstrings—and they can be powerful calls to philanthropic action.

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Speaking the Culture: Marketing to Hispanic and Latino Audiences

03/07/18 by Josh Garcia, Copywriter

Topics: Audience Segmentation & Targeting, Content Marketing

Successfully marketing to Hispanic and Latino communities requires a thorough understanding of language, culture, and the intersection of the two.

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Marketing Your Mission

02/28/18 by Thomas Crocker, Copywriter

Topics: Content Marketing

Nonprofit and faith-based healthcare organizations have an inherent advantage when it comes to content marketing: missions that transcend medicine. How can they capitalize?

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Flushing Away Old Content Marketing Myths

02/21/18 by Hannah Stuart, Copywriter

Topics: Content Marketing

“Human attention spans are shrinking” is a refrain that repeatedly shows up in conference presentations, blog posts, and podcasts these days. But will this myth hold up to debunking?

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How Children’s Hospitals Can Engage Physicians to Increase Referrals & Reputation

02/14/18 by Thomas Crocker, Copywriter

Topics: Physician Marketing, Content Marketing

To create content that captures physicians’ attention and trust, children’s hospitals have to be true to themselves.   

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Establishing a Unique Voice: Content Marketing for Children’s Hospitals

01/31/18 by Hannah Stuart, Copywriter

Topics: Content Marketing

For children’s hospitals to establish themselves as a trustworthy resource in the community, they must find their unique voice.

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How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat

01/17/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

Once you have a clear understanding of your current channels, the people you are trying to reach, and your marketing goals, it’s time to create and distribute your content.

Developing Content

We find it is best to think in terms of long-form pieces and how they can be broken up and distributed across your other channels.

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