Recent Posts


Why Frequency Matters in Healthcare Marketing

02/26/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

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How Marketing Technology Supercharges Content

02/20/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy

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Case Study: Methodist Health System Boosts Consumer Engagement With Integrated Content Strategy

01/24/20 by Jane Crosby, Vice President of Strategy and Business Development

Topics: Healthcare Case Studies, Content Strategy

 

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A Conversation with Content Strategists Part 3: Marketing Technology and Channel Integration

01/22/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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A Conversation with Content Strategists Part 2: Primary Goals, Audiences and Channels

01/15/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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A Conversation with Content Strategists Part 1: Keeping Up With Trends

01/02/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

In this series of interviews with healthcare content strategy leads, we share expert perspectives on the elements of an effective healthcare content strategy.

Hospitals and health systems continue investing in content as a proven way to engage consumers, physicians and other constituents. As these strategies evolve, healthcare organizations are tapping into the talents of content experts to guide audience targeting, channel integration and other elements of an effective marketing program.

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Healthcare Marketing Insights Learned or Confirmed in 2019

12/23/19 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends, Content Marketing

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Effective Healthcare Content Marketing in the Zero-Click Search Era

12/04/19 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Content Strategy

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6 Questions to Improve Your Healthcare Content Marketing Strategy

10/23/19 by Josh Garcia, Copywriter

Topics: Content Strategy, Content Marketing

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Video: Content Hubs — A Powerful Way to Connect With Consumers

09/30/19 by Jason Skinner, Chief Marketing Officer

Topics: Webinar Recordings, Digital Marketing, Content Strategy

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