Enhance Your U.S. News Best Hospitals Ranking with Physician Content

07/18/18 by Thomas Crocker, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

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Bridging the Gap Between Healthcare Marketing and Operations

07/12/18 by Eric Silberman, President

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

As the healthcare marketer’s purview continues expanding, it's critical to collaborate with operational stakeholders to ensure the patient journey is clear and consistent.

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The Power of Empathy in Healthcare Marketing

07/04/18 by Katy Mena-Berkley, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

See things from your patients’ perspective to effectively build trust and differentiate your brand.

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A Modern Approach to Urgent Care Marketing

06/27/18 by Hannah Stuart, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

With more consumers turning to urgent care as an alternative to the ER—and sometimes even primary care—here’s what your organization needs to find, engage, and convert new and existing patients.  

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The 2018 State of Healthcare Content Marketing

03/28/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends, Content Marketing

Content continues to evolve as an essential component of the modern marketer's toolkit.

The third-annual State of Healthcare Content Marketing Report is sponsored by True North Custom and developed in partnership with the Healthcare Insight advisory board.

This year's report is based on a representative sample of healthcare marketing professionals with purview over more than 150 hospitals and 500+ urgent care centers, physician practices, and other facilities nationwide.

Here are the highlights from this year’s State of Healthcare Content Marketing Report:

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Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration

01/24/18 by Tiffany Parnell, Senior Copywriter

Topics: Healthcare Case Studies, Content Strategy

Washington Health System embraces storytelling in print and online to increase awareness of key service lines and prove return on investment (ROI).

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How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat

01/17/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

Once you have a clear understanding of your current channels, the people you are trying to reach, and your marketing goals, it’s time to create and distribute your content.

Developing Content

We find it is best to think in terms of long-form pieces and how they can be broken up and distributed across your other channels.

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How to Develop a Content Strategy, Part #2: Mapping It Out

01/10/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

Now that you have an inventory of your current marketing efforts and a sense of what is most effective, use this information to create audience personas, measurement plans, and governance processes. 

Persona Development

A persona is a representation of your ideal customers based on market research. Personas may be general at first, but they should be constantly refined over time. As you get to know your customers and add more details to your personas, over time your marketing efforts will become more targeted and efficient.

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How to Develop a Content Strategy, Part #1: Taking Inventory

01/03/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

This first installment of our three-part series on creating and executing a comprehensive content strategy focuses on the most critical step in the process: planning.

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Mark Your Calendar for These 2018 Conferences

11/29/17 by Tiffany Parnell, Senior Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

While planning your 2018 calendar and budget, here are our favorite events for staying current and gaining competitive advantage.

Health IT Marketing & PR Conference

This year's conference offers a special educational track with presentations created specifically for marketers, communicators and PR professionals from hospital and health systems. Learn the latest in content marketing, crisis communications, customer relationship management (CRM), evidence-based marketing, persona development, and more.

WHEN: April 4-6

WHERE: New Orleans, Louisiana

Learn more at healthitmarketingconference.com

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