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How Cleveland Clinic Wins with Content

03/06/19 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

 

Discover how a consumer-centric, data-driven content strategy fosters brand and revenue growth for one of the country’s largest and most respected hospitals.

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Don't Miss This When Marketing to Women

02/13/19 by Sandee Curry, Editorial Director

Topics: Content Strategy, Content Marketing

Why your health system or hospital needs to talk to women about stroke.

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Market Leaders Advance Strategy through Storytelling

01/30/19 by Heather Hammond, Managing Editor

Topics: Content Strategy, Content Marketing

Learn how storytelling can be a powerful way to connect with patients.

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10 Things We Learned or Confirmed in 2018

12/26/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy

Here are a few of the most salient insights drawn from hundreds of content marketing strategies and service-line campaigns.

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3 Storytelling Principles for Marketers to Start Using Today

12/18/18 by Heather Hammond, Managing Editor

Topics: Content Strategy

Effective storytelling is a hallmark of the modern healthcare marketer. Here are three principles that ensure your content creates an emotional connection.

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How to Meet Your Healthcare Consumer Where It Matters

10/17/18 by Jenna Haines

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Strategy

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The Evolution of Content Marketing in Healthcare

09/12/18 by Heather Hammond, Managing Editor

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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Why Aren't We More Obsessed with Content?

09/05/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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Facts Without Fear: Marketing Diabetes Awareness

08/29/18 by Hillary Eames

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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Why Print Works for Facebook

08/22/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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