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A Conversation with Content Strategists Part 2: Primary Goals, Audiences and Channels

01/15/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

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A Conversation with Content Strategists Part 1: Keeping Up With Trends

01/02/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

In this series of interviews with healthcare content strategy leads, we share expert perspectives on the elements of an effective healthcare content strategy.

Hospitals and health systems continue investing in content as a proven way to engage consumers, physicians and other constituents. As these strategies evolve, healthcare organizations are tapping into the talents of content experts to guide audience targeting, channel integration and other elements of an effective marketing program.

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Healthcare Marketing Insights Learned or Confirmed in 2019

12/23/19 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends, Content Marketing

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Effective Healthcare Content Marketing in the Zero-Click Search Era

12/04/19 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Content Strategy

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6 Questions to Improve Your Healthcare Content Marketing Strategy

10/23/19 by Josh Garcia, Copywriter

Topics: Content Strategy, Content Marketing

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Video: Content Hubs — A Powerful Way to Connect With Consumers

09/30/19 by Jason Skinner, Chief Marketing Officer

Topics: Webinar Recordings, Digital Marketing, Content Strategy

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Humanize Your SEO Strategy

09/17/19 by Heather Hammond, Managing Editor

Topics: Digital Marketing, Content Strategy

 

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Video: How to Enhance the User Experience for Your Web Content

08/26/19 by Jason Skinner, Chief Marketing Officer

Topics: Webinar Recordings, Digital Marketing, Content Strategy

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Do You Have a Content Marketing Plan?

06/05/19 by Heather Hammond, Managing Editor

Topics: Content Strategy, Content Marketing

 

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Championing the Cause for Content Marketing in Your Organization

05/15/19 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

 

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The latest issue of our guidebook for healthcare marketers offers fresh ideas and expert perspective to inform your consumer and physician engagement strategies. 
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HC Insight-Summer-2019 cover

 


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