5 Marketing Tactics Hospitals Should be Using in 2017

04/17/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Content Strategy

According to the 2017 State of Healthcare Report, 69% of healthcare marketers are using content marketing—but only 21% of those have a documented strategy.

As a result, over half (56%) are having at least some level of difficulty proving the effectiveness of their marketing campaigns.

If you fall in that camp or could just use some inspiration, here are five must-haves to generate the highest return on your content marketing investments.

CONTINUE READING

The 2017 State of Healthcare Content Marketing Report Is Here

03/29/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Content Strategy

The State of Healthcare Content Marketing 2017 report features the latest tips, trends, and best practices for healthcare marketers.

Although content marketing is not a new concept, it is clear that the healthcare industry is continuing to adopt measurable digital content strategies and targeted direct marketing methods.

CONTINUE READING

Case Study: Children’s Hospital Uses Community Publication to Drive Population Health

03/15/17 by Jenny Havron-Miller, Managing Editor

Topics: Healthcare Case Studies, Audience Segmentation & Targeting, Content Strategy

After publishing Checkup magazine for more than six years, Cook Children’s Health Care System took a leap and shifted the publication's focus from brand building to population health. The risk was worth the reward.

Overview and Objectives

CONTINUE READING

Our 3 Favorite Hospital Blogs

02/20/17 by Melissa Moore, Copywriter

Topics: Digital Marketing, Content Strategy

When crafting the perfect blog for your healthcare organization, learn from the best.

CONTINUE READING

Building an Engaged Subscriber List for Effective Lead Nurturing

02/15/17 by Kaitlin Gunter, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Strategy

CONTINUE READING

7 Content Marketing Predictions Worth Paying Attention to in 2017

01/30/17 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy

We’ve combed through piles of prognostications by top marketing pundits to bring you the most compelling — and in our view, the most accurate — projections related to content marketing.

Marketing focus will shift from acquisition to engagement.

In 2017, we’ll need to shift our focus to driving growth within existing audiences—like measuring daily or weekly active users to ensure consistent engagement until conversion. Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.

CONTINUE READING

Got Ideas? Keep the New Blog Topics Coming With These 5 Tips

01/23/17 by Trevor Willingham, Copywriter

Topics: Digital Marketing, Content Strategy

When you start blogging, you probably have all these great ideas swimming around your head and it may seem like theres no limit to your creativity. However, after some time passes you may come to a disheartening realization: Fresh ideas don’t always come easy.

CONTINUE READING

5 Ways to Improve Your Social Media Marketing Strategy in 2017

01/18/17 by Melissa Moore, Copywriter

Topics: Digital Marketing, Content Strategy

Try these data-driven approaches to stay ahead of the curve when building your social media marketing strategy.

For social media teams and marketers looking to get ahead of the curve, knowing how to spend time and resources and what opportunities are available can be half the battle. The Buffer State of Social Media Report analyzed survey responses from more than 1,200 marketers to understand how businesses of all sizes are approaching their social media marketing strategy:

CONTINUE READING

Ready to Simplify Content Creation and Enhance Lead Nurturing? Create a Workflow

12/14/16 by Tiffany Parnell, Senior Copywriter

Topics: Digital Marketing, Content Strategy

Failing to create a workflow that maps out the user experience at every touch point in the buyer's journey can sabotage even the best content marketing efforts.

CONTINUE READING

3 Great Podcasts to Raise Your Marketing Game

12/12/16 by Kaitlin Gunter, Copywriter

Topics: Digital Marketing, Content Strategy, Professional Development

When it comes to best marketing practices, you often need to look outside of your organization—but that doesn’t mean you have to leave the office. Stay current by subscribing to these top marketing podcasts.

CONTINUE READING

Get Blog Updates by Email

Insight Magazine

The latest issue of Insight magazine offers fresh ideas to inform your marketing strategies. 
Start Reading Now!

Insight Magazine

Follow us on Twitter

 

Subscribe to get more news from True North Custom!