Recent Posts


As Hospital Margins Narrow, Here Are 3 Ways Marketing Can Improve the Payer Mix

08/15/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

CONTINUE READING

Moving Women from Breast Cancer Awareness to Action

08/08/18 by Katy Mena-Berkley, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

CONTINUE READING

Keys to Service Line Content Success

08/01/18 by Katy Mena-Berkley, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

CONTINUE READING

5 Ways to Fight Content Fatigue

07/25/18 by Hannah Stuart, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

CONTINUE READING

Enhance Your U.S. News Best Hospitals Ranking with Physician Content

07/18/18 by Thomas Crocker, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

CONTINUE READING

Bridging the Gap Between Healthcare Marketing and Operations

07/12/18 by Eric Silberman, President

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

As the healthcare marketer’s purview continues expanding, it's critical to collaborate with operational stakeholders to ensure the patient journey is clear and consistent.

CONTINUE READING

The Power of Empathy in Healthcare Marketing

07/04/18 by Katy Mena-Berkley, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

See things from your patients’ perspective to effectively build trust and differentiate your brand.

CONTINUE READING

A Modern Approach to Urgent Care Marketing

06/27/18 by Hannah Stuart, Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

 

With more consumers turning to urgent care as an alternative to the ER—and sometimes even primary care—here’s what your organization needs to find, engage, and convert new and existing patients.  

CONTINUE READING

The 2018 State of Healthcare Content Marketing

03/28/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends, Content Marketing

Content continues to evolve as an essential component of the modern marketer's toolkit.

The third-annual State of Healthcare Content Marketing Report is sponsored by True North Custom and developed in partnership with the Healthcare Insight advisory board.

This year's report is based on a representative sample of healthcare marketing professionals with purview over more than 150 hospitals and 500+ urgent care centers, physician practices, and other facilities nationwide.

Here are the highlights from this year’s State of Healthcare Content Marketing Report:

CONTINUE READING

Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration

01/24/18 by Tiffany Parnell, Senior Copywriter

Topics: Healthcare Case Studies, Content Strategy

Washington Health System embraces storytelling in print and online to increase awareness of key service lines and prove return on investment (ROI).

CONTINUE READING

Get Blog Updates by Email


Insight Magazine

The latest issue of Insight magazine offers fresh ideas to inform your marketing strategies. 
Start Reading Now!

Insight Magazine

 


Popular Articles



Follow us on Twitter