Healthcare Marketers: Let's Lead the Charge in Value-Based Care

01/16/19 by Josh Garcia, Copywriter

Topics: Digital Marketing, Paid Media & Advertising, Measurement & Analytics

Thought leaders from the American Hospital Association (AHA) and the Society for Healthcare Strategy & Market Development (SHSMD) explain how marketers can drive value-based projects within their organizations.


Digital Marketing Basics Every Healthcare Marketer Should Master

01/09/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Digital Marketing, Paid Media & Advertising, Measurement & Analytics

Running a successful digital marketing campaign requires clear goals, careful analysis and an understanding of the tools at your disposal. Use these tips to maximize your next campaign's ROI.


How to Meet Your Healthcare Consumer Where It Matters

10/17/18 by Jenna Haines

Topics: Content Strategy, Digital Marketing, Audience Segmentation & Targeting


Re: Subject Line Tips

06/20/18 by Thomas Crocker, Copywriter

Topics: Digital Marketing

In crowded inboxes, the subject line is your one shot to pique recipients’ interest enough to open your email. How can you be sure you don’t waste it?  


Content Marketing Must-Haves for Reaching Millennials

04/18/18 by Hannah Stuart, Copywriter

Topics: Content Marketing, Digital Marketing, Audience Segmentation & Targeting

Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials.

The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.


5 Steps to Successful Email Automation

04/11/18 by Tyler Hardekopf, Director of Digital Products

Topics: Content Marketing, Digital Marketing

Achieve effective digital marketing through email automation.

It's a modern marketer's dilemma: While incorporating automation and other new technologies is essential to evolve as a marketer, it often consumes valuable time that we simply do not have. Those who excel in this environment have learned the importance of making investments that not only produce results, but where time is spent optimizing results and not dominated by the ongoing production and distribution of content.


3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

03/21/18 by Hannah Stuart, Copywriter

Topics: Content Marketing, Digital Marketing

Every article or landing page should drive your reader to a goal through a call to action (CTA). If it’s well-crafted, a CTA can boost the rate at which readers take that next step.


The Psychology of Design in Content Marketing

12/27/17 by Hannah Stuart, Copywriter

Topics: Content Marketing, Digital Marketing

Content marketing involves much more than words. In fact, researchers at MIT discovered that the brain processes images in as quickly as 13 milliseconds. The key is leveraging proper design psychology to guide users to the decision you want them to make.


Digitally Connecting with Tech-Savvy Seniors

11/15/17 by Katy Mena-Berkley, Copywriter

Topics: Healthcare Industry Insights & Trends, Audience Segmentation & Targeting, Digital Marketing

When building your digital marketing campaigns, don’t discount seniors.


Video: Facebook Advertising Tips for Healthcare Marketers

11/01/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing

Don't waste another cent of your Facebook advertising budget!


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