Recent Posts


Content + Automation: The Modern Marketing Power Couple

03/13/19 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Content Marketing

 

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The Anatomy of a Healthcare Landing Page That Converts

02/20/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Digital Marketing

Focused healthcare landing pages are some of the best tools for converting your website’s visitors into measurable leads.

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Healthcare Marketers: Let's Lead the Charge in Value-Based Care

01/16/19 by Josh Garcia, Copywriter

Topics: Digital Marketing, Measurement & Analytics, Paid Media & Advertising

Thought leaders from the American Hospital Association (AHA) and the Society for Healthcare Strategy & Market Development (SHSMD) explain how marketers can drive value-based projects within their organizations.

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Digital Marketing Basics Every Healthcare Marketer Should Master

01/09/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Digital Marketing, Measurement & Analytics, Paid Media & Advertising

Running a successful digital marketing campaign requires clear goals, careful analysis and an understanding of the tools at your disposal. Use these tips to maximize your next campaign's ROI.

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How to Meet Your Healthcare Consumer Where It Matters

10/17/18 by Jenna Haines

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Strategy

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Re: Subject Line Tips

06/20/18 by Thomas Crocker, Copywriter

Topics: Digital Marketing

In crowded inboxes, the subject line is your one shot to pique recipients’ interest enough to open your email. How can you be sure you don’t waste it?  

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Content Marketing Must-Haves for Reaching Millennials

04/18/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Marketing

Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials.

The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.

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5 Steps to Successful Email Automation

04/11/18 by Tyler Hardekopf, Director of Digital Products

Topics: Digital Marketing, Content Marketing

Achieve effective digital marketing through email automation.

It's a modern marketer's dilemma: While incorporating automation and other new technologies is essential to evolve as a marketer, it often consumes valuable time that we simply do not have. Those who excel in this environment have learned the importance of making investments that not only produce results, but where time is spent optimizing results and not dominated by the ongoing production and distribution of content.

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3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

03/21/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Content Marketing

Every article or landing page should drive your reader to a goal through a call to action (CTA). If it’s well-crafted, a CTA can boost the rate at which readers take that next step.

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The Psychology of Design in Content Marketing

12/27/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Content Marketing

Content marketing involves much more than words. In fact, researchers at MIT discovered that the brain processes images in as quickly as 13 milliseconds. The key is leveraging proper design psychology to guide users to the decision you want them to make.

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