Recent Posts

Re: Subject Line Tips

06/20/18 by Thomas Crocker, Copywriter

Topics: Digital Marketing

In crowded inboxes, the subject line is your one shot to pique recipients’ interest enough to open your email. How can you be sure you don’t waste it?  


Content Marketing Must-Haves for Reaching Millennials

04/18/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Marketing

Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials.

The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.


5 Steps to Successful Email Automation

04/11/18 by Tyler Hardekopf, Director of Digital Products

Topics: Digital Marketing, Content Marketing

Achieve effective digital marketing through email automation.

It's a modern marketer's dilemma: While incorporating automation and other new technologies is essential to evolve as a marketer, it often consumes valuable time that we simply do not have. Those who excel in this environment have learned the importance of making investments that not only produce results, but where time is spent optimizing results and not dominated by the ongoing production and distribution of content.


3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

03/21/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Content Marketing

Every article or landing page should drive your reader to a goal through a call to action (CTA). If it’s well-crafted, a CTA can boost the rate at which readers take that next step.


The Psychology of Design in Content Marketing

12/27/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Content Marketing

Content marketing involves much more than words. In fact, researchers at MIT discovered that the brain processes images in as quickly as 13 milliseconds. The key is leveraging proper design psychology to guide users to the decision you want them to make.


Digitally Connecting with Tech-Savvy Seniors

11/15/17 by Katy Mena-Berkley, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

When building your digital marketing campaigns, don’t discount seniors.


Anatomy of a Social Media Meltdown

10/18/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing

When social media marketing misfires, what would your team do?


4 Constants in The Ever-Shifting World of SEO

08/28/17 by Tyler Hardekopf, Director of Digital Products

Topics: Digital Marketing

Is search engine optimization really always changing?

You bang out a killer blog post, chock full of the proper SEO keywords that are sure to catapult your post to the top of Google’s search engine. That night, you sleep easy, knowing your site is about to get blasted with visitors. Heck, there may even be so much traffic in the morning that your server will get shut down. CONTINUE READING

If You Don't Know, Ask: The Importance of Qualitative Data

08/16/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing

Qualitative data sometimes gets a bad reputation for being "too fluffy". While quantitative data is important for measuring marketing success, qualitative data is the best resource for refining your personas, generating content ideas, identifying friction points in the buyer’s journey, and gleaning honest feedback on your hospital’s services.

Here are some applications for ending assumptions and gathering qualitative data in the voice of your customer.


Woo Physicians Over Through Targeted Email Automation

08/14/17 by Kaitlin Gunter, Copywriter

Topics: Digital Marketing, Physician Marketing

Leveraging a successful email campaign to physicians starts with strategy, is told through the vehicle of story, and produces the best results when cycled through a workflow.

True North Custom’s Director of User Experience and Product Development Eric Clarkson and Technical Project Manager Amy Morris describe the way we help clients reach this elusive and busy audience.

“Essentially, the entire email campaign is programmed to react to user response, and the email list stays continually updated,” Clarkson says. “When new users are added, they are automatically placed into the beginning of the email sequence, which uses a combination of drip and trigger emails. If users aren’t engaging, we’ll periodically ask them if they are still interested in receiving emails, removing any from the list who opt out. For those who show interest (based on open and click rate) we continue moving them along from awareness to conversion.”

The overall goal of physician nurturing is to engage, educate, and prompt action, but before we set out on a specific campaign, we work with clients to move them through groundwork steps, Morris says.


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