The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.CONTINUE READING
It's a modern marketer's dilemma: While incorporating automation and other new technologies is essential to evolve as a marketer, it often consumes valuable time that we simply do not have. Those who excel in this environment have learned the importance of making investments that not only produce results, but where time is spent optimizing results and not dominated by the ongoing production and distribution of content.CONTINUE READING
Here are some applications for ending assumptions and gathering qualitative data in the voice of your customer.CONTINUE READING
True North Custom’s Director of User Experience and Product Development Eric Clarkson and Technical Project Manager Amy Morris describe the way we help clients reach this elusive and busy audience.
“Essentially, the entire email campaign is programmed to react to user response, and the email list stays continually updated,” Clarkson says. “When new users are added, they are automatically placed into the beginning of the email sequence, which uses a combination of drip and trigger emails. If users aren’t engaging, we’ll periodically ask them if they are still interested in receiving emails, removing any from the list who opt out. For those who show interest (based on open and click rate) we continue moving them along from awareness to conversion.”
The overall goal of physician nurturing is to engage, educate, and prompt action, but before we set out on a specific campaign, we work with clients to move them through groundwork steps, Morris says.CONTINUE READING
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