Here are some applications for ending assumptions and gathering qualitative data in the voice of your customer.CONTINUE READING
True North Custom’s Director of User Experience and Product Development Eric Clarkson and Technical Project Manager Amy Morris describe the way we help clients reach this elusive and busy audience.
“Essentially, the entire email campaign is programmed to react to user response, and the email list stays continually updated,” Clarkson says. “When new users are added, they are automatically placed into the beginning of the email sequence, which uses a combination of drip and trigger emails. If users aren’t engaging, we’ll periodically ask them if they are still interested in receiving emails, removing any from the list who opt out. For those who show interest (based on open and click rate) we continue moving them along from awareness to conversion.”
The overall goal of physician nurturing is to engage, educate, and prompt action, but before we set out on a specific campaign, we work with clients to move them through groundwork steps, Morris says.CONTINUE READING
The main goal of public relations (PR) is to get your latest information in front of an audience. Whether this audience is comprised of members of the press, potential patients, or any other group, you’re always conveying a message that you have the solution to consumers’ problems. Social media lets you put that news directly in front of your reader, and many platforms provide tools to help you do it more easily and effectively.CONTINUE READING
Healthcare marketers can take advantage of CRM databases to deliver messages when they are most relevant to consumers.CONTINUE READING
Topics: Digital Marketing
Here’s a quick guide to make sure you’re getting the most out of your email A/B tests —and some inspiration for the future.CONTINUE READING
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