Anatomy of a Social Media Meltdown

10/18/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing

When social media marketing misfires, what would your team do?


4 Constants in The Ever-Shifting World of SEO

08/28/17 by Tyler Hardekopf, Director of Digital Products

Topics: Digital Marketing

Is search engine optimization really always changing?

You bang out a killer blog post, chock full of the proper SEO keywords that are sure to catapult your post to the top of Google’s search engine. That night, you sleep easy, knowing your site is about to get blasted with visitors. Heck, there may even be so much traffic in the morning that your server will get shut down. CONTINUE READING

If You Don't Know, Ask: The Importance of Qualitative Data

08/16/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing

Qualitative data sometimes gets a bad reputation for being "too fluffy". While quantitative data is important for measuring marketing success, qualitative data is the best resource for refining your personas, generating content ideas, identifying friction points in the buyer’s journey, and gleaning honest feedback on your hospital’s services.

Here are some applications for ending assumptions and gathering qualitative data in the voice of your customer.


Woo Physicians Over Through Targeted Email Automation

08/14/17 by Kaitlin Gunter, Copywriter

Topics: Digital Marketing, Physician Marketing

Leveraging a successful email campaign to physicians starts with strategy, is told through the vehicle of story, and produces the best results when cycled through a workflow.

True North Custom’s Director of User Experience and Product Development Eric Clarkson and Technical Project Manager Amy Morris describe the way we help clients reach this elusive and busy audience.

“Essentially, the entire email campaign is programmed to react to user response, and the email list stays continually updated,” Clarkson says. “When new users are added, they are automatically placed into the beginning of the email sequence, which uses a combination of drip and trigger emails. If users aren’t engaging, we’ll periodically ask them if they are still interested in receiving emails, removing any from the list who opt out. For those who show interest (based on open and click rate) we continue moving them along from awareness to conversion.”

The overall goal of physician nurturing is to engage, educate, and prompt action, but before we set out on a specific campaign, we work with clients to move them through groundwork steps, Morris says.


Social Media: A Key PR Tool

07/31/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Paid Media & Advertising

Social media has changed how PR professionals work. Now it’s time to make it work for you.

The main goal of public relations (PR) is to get your latest information in front of an audience. Whether this audience is comprised of members of the press, potential patients, or any other group, you’re always conveying a message that you have the solution to consumers’ problems. Social media lets you put that news directly in front of your reader, and many platforms provide tools to help you do it more easily and effectively.


Spurring Action and Reaction with Email Trigger Campaigns

07/24/17 by Josh Garcia, Copywriter

Topics: Audience Segmentation & Targeting, Digital Marketing

The key to a great trigger campaign is notifying your audience of a service precisely when they need it.

Healthcare marketers can take advantage of CRM databases to deliver messages when they are most relevant to consumers.


Why a Healthy Subscriber List is the Most Important Part of Your Email Strategy

07/12/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing

Your email design and content has been edited to perfection and optimized for conversions. But have you given your email list the same TLC? 


Conversion-Boosting Email A/B Tests to Start Today

07/03/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Measurement & Analytics

You know that A/B testing your digital marketing tactics is proven to increase conversions and boost your bottom line. However, if the tests don’t match your business goals, you may be wasting your time. 

Here’s a quick guide to make sure you’re getting the most out of your email A/B tests —and some inspiration for the future.


5 Insights from HubSpot’s State of Inbound 2017

06/26/17 by Tiffany Parnell, Senior Copywriter

Topics: Healthcare Industry Insights & Trends, Content Marketing, Digital Marketing

For nearly a decade, HubSpot’s State of Inbound report has been a go-to resource for information about marketing and sales priorities, challenges, and trends. Take a peek at highlights from State of Inbound 2017.

The results in the 2017 survey reflect the perspectives of more than 6,000 marketing professionals who represent countries around the world. Here’s what they had to say about the current state of marketing, as well as their predictions for the future:


User Experience: 5 Basic Steps [Infographic]

06/12/17 by Eric Clarkson, Interactive Designer

Topics: Digital Marketing

The road to UX (User Experience) can seem daunting. Here are some basic steps to help you get going in the right direction.

Learn More


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