How Leading Banks Create Captivating Content

06/02/16 by Katy Mena-Berkley, Copywriter

Topics: Financial Marketing, Content Strategy

In a tense and uncertain economic climate, crafting and presenting compelling content can be intimidating to many financial marketers who may choose to play it safe to avoid unnecessary headaches of the regulatory requirements.

Don’t buy into the fear. You needn’t sell yourself or your potential customers short when it comes to crafting engaging content. By working with your compliance officer or attorney during the planning stages, you can develop creative marketing plans that adhere to strict regulatory requirements while still getting your message to your clients and prospects. Take a cue from a few companies highlighted by the Content Marketing Institute for the ways they connect with their customers.

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7 Tips to Boost Your Financial Brand Using Social Media

05/11/16 by Katy Mena-Berkley, Copywriter

Topics: Digital Marketing, Financial Marketing

 

Find out how online exchanges with your customers, competitors, and colleagues alike can enhance your business.

Thanks to the latest technologies and social media platforms, a constant stream of advice, information, and opportunities to ask questions and converse is at your fingertips 24/7. Follow the tips below from companies who are successfully playing the social media game and embracing opportunities to use online tools to their full advantage to boost business.

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6 Not-To-Be-Missed Takeaways from CUNA GAC 2016

03/22/16 by Charlie Milburn, Senior Account Supervisor

Topics: Financial Marketing

The content at this years CUNA Governmental Affairs Conference covered everything from how to activate your membership base to acquiring new members through targeted marketing tactics. Heres our quick list of insights to start implementing today. 

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Engage Your Credit Union's Members at the Intersection of Education and Marketing

03/22/16 by Tiffany Parnell, Senior Copywriter

Topics: Financial Marketing, Content Strategy

Positioning your credit union’s message to stand out in a hyper-competitive marketplace starts with creating relevant, educational content.

When it comes to crafting compelling content, financial marketers actually have a slight edge. Their organizations are uniquely positioned to fill a significant need: improving financial literacy.

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5 Financial Marketing Trends You Can't Overlook

02/25/16 by Brittain Whiteside-Galloway, Copywriter

Topics: Financial Marketing

Banks and credit unions often have a harder time than other types of businesses when it comes to marketing their products. The solution? Deliver the right information at the appropriate time through the best channel. 

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Webinar: The Business Case for Outsourcing Content

11/11/15 by Kevin Lytle, VP of Business Partnerships

Topics: Webinar Recordings, Financial Marketing

Former CEO of NavyArmy Community Credit Union Wayne Vann and True North's VP of Business Partnerships Kevin Lytle share insights that enable you to:

  • Define measurable performance indicators that align with your business objectives
  • Identify your target audience(s)
  • Apply real-world examples to your 2016 marketing strategy

 

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Overheard at the CUNA Community CU Conference

10/19/15 by Kevin Lytle, VP of Business Partnerships

Topics: Financial Marketing

In case you missed this year’s event, heres a recap of fresh insights and forward-thinking ideas from the industrys best and brightest.

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Webinar: Digital Marketing that Connects with Banking Consumers

08/06/15 by Kevin Lytle, VP of Business Partnerships

Topics: Webinar Recordings, Financial Marketing

True North's VP of Business Partnerships Kevin Lytle and Digital Products Manager Tyler Hardekopf share insights that:

  • Enable you to define your integrated marketing plan
  • Leverage multiple channels to reach your target audience
  • Apply real-world, integrated marketing campaign examples to your business objectives

 

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Webinar: Take Your Member Onboarding to the Next Level

12/18/14 by Jason Skinner, Chief Marketing Officer

Topics: Webinar Recordings, Financial Marketing

Learn how leading credit unions are taking a more strategic, systematic approach to engaging new members.

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Webinar: Modernize Your Credit Union Marketing

11/24/14 by Jason Skinner, Chief Marketing Officer

Topics: Webinar Recordings, Financial Marketing

Find out how shifting from traditional marketing to a more modern approach can help your credit union attract and retain members.

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